Best Time to Post on Social Media Channels

July 12, 2021
4 min
Social Media

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Social media channels have become more important and used more than ever.  The covid-19 pandemic brought about social distancing resulting in little to no physical connection. It is used to maintain connections, find new trends and hobbies, and stay updated on current events and international news. It provides an ideal platform where people can share their feelings, thoughts, expressions, and insights.


With this rapid transformation, brands and customers are adapting to operating online. This has led to new patterns of engagement and interaction globally. They can use AI-based social media solutions such as Socialays that can instantly read all the comments and take appropriate actions for you!

What Determines the Peak Times of Engagement?

  • Location of audience.
  • Time zone of the audience.
  • Audience each social media platform has
  • Time the audience is most active.

Here is an analysis of each social platform and its best time for engagement, as well as some of its off-peak hours to avoid.

Best Time to Post on Facebook

social media channel facebook

Facebook is typically the most popular social media platform with over 3 billion users globally. Knowing your audience well helps you know the right time to post your content. The best times to post your content are TuesdayWednesday, and Friday from 9 am-2 pm.

This time is when people have longer breaks from their tight schedules and have time to check their socials. This helps to plan for your content calendar well. However, not every day is a good day for posting. Weekend shows few target audience and engagement.

Best Time to Post on Social Media Channels – Instagram

instagram logo

Through 2020, Instagram updated its features, pulling more audiences to the platform. It gives the audience a space to find new hobbies, trends, and various integral activities. It is a good platform for marketing influencers since they have a big audience.

The best time to post your content is from Monday to Friday, from 10 am to 11 am. Traffic comes at around mid-day hence increasing volume engagement. Additionally, the weekend also shows massive engagement in the platform.

Post a few times daily during the peak hours from your brand’s insights.

Best Time to Post on Twitter?

social media channels - twitter logo

The perfect time to engage your audience is Monday to Thursday from 8 am-11 am. This is the time people are getting started with their day. At this time, they are caught up on interesting articles, news, and their brains are set ready for a successful day at work.

In the afternoon, there is poor engagement, and the volume of the audience reduces as people are heads-down and hands-on with their work. Thus, it is recommended to post on Twitter several times a day as a good marketing strategy.

Best Time to Post on Social Media Channels – LinkedIn


This is a professional type of platform. The audience gathers there for professional meetings and connects with colleagues and companies building their brands. It aims at engaging in conversations. Due to this, the best days to post are Mondays to Wednesdays from 9 am.

Post in the morning to allow content to pick up before the audience check-in again towards the end of the day. Avoid posting on weekends as there are not many business opportunities as compared on weekdays. However, it is also recommendable to post at least once a day and liking, comment, or share other content in your network.

Best Time to Post on Social Media Channels – TikTok

social media channels - tiktok

TikTok is blowing up the world with how fast it is growing and how it has acquired a huge audience within a short period. It is now being used for business besides entertainment. You can post a 15-second video clip and get a lot of traction for your brand.

The ideal time to post is every day from 6 am-9 am as people are getting ready to start their day. Weekend morning is also a good time as most of the audience is just relaxed. During weekend dinners from 4 pm-8 pm is also among the peak hours to post and promote your brand. Moreover, bedtime browsing of 10 pm-11 pm has proved to be a peak hour to post.

Best Time to Post on Snapchat


By 2020, Snapchat has peaked and has upgraded most of its features. You can easily post your content every day from 9 pm-11 pm. Uploaded contents are called  “stories” and published in the newsfeed. Post 2-3 times a day so that your newsfeed or stories always pop out every time the audience logs in. weekend morning is also a good time to post since the audience traffic is huge.

Best Time to Post on YouTube

social media icon - youtube

Staying at home has made YouTube pull more audiences to it. People lost their jobs and had to think of ways to make money and get active as well. Uploading relevant and beneficial content results to increase audience views.

The best time to post is as the weekend approaches from Thursday to Friday between 2 pm-4 pm. People are active from 7 pm-10 pm as they get home from a busy schedule and as they are in a relaxing mode. During weekends, post your content from 10 am to 11 am as people are active in the afternoon. Posting earlier before traffic increases the number of views and subscribers for your content and channel.

Best Time to Post on Pinterest

pinterest homepage

A big group of Pinterest users is mothers, and most are active later in the week or in the evenings after work. The ideal time to post your content on this platform is on Fridays and Saturdays from 8 pm-11 pm. From 2 am to 4 am is also a spectacular time to post your content. The worst time to post is after work when commuting home.

Best Time to Post on Social Media Channels – Tumblr


The majority of its users are usually teens, and you can cater to them by posting videos, images, blogs, and other content featuring your brand. Most users are active on weekends and weekdays after a busy day at work. The best time to post is at night from 10 pm and on weekends in the afternoon from noon.


Whatever your social media platform and your goals are, there is no solution to posting at the right time. However, it takes effective planning and good research to improve your results. Knowing the best time to post improves your content strategy, brand, and good engagement with your audience.

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