There are many successful content marketing strategies out there that promise to make your brand or company successful. Marketing is an integral part of the business. Putting one’s products out there to attract customers who will keep coming back and become loyal to the brand and attract new ones requires tact and creativity. Marketing is almost impossible if the content is not great, no matter what marketing tactic one decides to use. Valuable content should be the heart of one’s marketing.
What is Content Marketing?
Content marketing is a tactical marketing method focused on creating and distributing valuable, appropriate, and dependable content to interest and acquire a well-defined audience with the ultimate objective of driving profitable customer action.
The most crucial point to note in the definition is that content marketing creates valuable content that will want consumers to continue associating with a particular brand. Content marketing is more about reaching out to the market prospects with exciting solutions than advertising the brand. It taps into the initial stages of the purchasing process by raising awareness of solutions and educating the target consumers about a product they have never considered purchasing before.
Content Marketing Examples
Content marketing takes so many forms since it speaks to many audiences and different kinds of buyer personas. The possibility of what one piece of content can look like is endless as it spans various formats and buyer stages. Some content marketing examples one may choose from when building their marketing campaigns include:
1. Blog Posts:
Blog posts can help content marketers position themselves as thought leaders by discussing popular subjects in the industry and explaining how their products can address the common problems in the particular industry. Such content can draw potential customers to one’s website.
2. Case Studies:
Case studies usually describe customers’ real-life problems and how one’s product helped alleviate the challenge. For instance, case studies can play a huge role in converting customers after hearing a true story about a contented customer’s experience. An excellent case study should clearly explain the problem, tell how a customer found the brand that solved their problem, how the problem was solved and the long-term benefits realized from the solved problem.
Infographics are the visual representation of data such as charts or diagrams. They are easy on the eye and help people understand an information-packed message in one look. Most infographics are easy to understand, and including them in a content strategy is a brilliant idea since there are several ways to design them to avoid monotony.
4. Explainer videos:
Videos bring life to content since there is a human touch to them. Having an individual explain the benefits of a given brand solution, the details of the products they offer, or the different ways to solve a challenging problem make the audience feel engaged and connected to the host of the particular video.
It gives prospective clients and customers an inside look into what it is like to work with a particular brand. Testimonials can come in quotes and photos from real customers of the brand and be displayed on the brand’s website and other advertising points.
With the advent of video calls, reaching people one-on-one, and holding online seminars have been possible. Webinars may be live or recorded and can be used as a platform to share one’s perspective on a given industry, a product on something interactive that offers solutions and insight to the audience. These webinars can also be collaborative, where brands team up to bring in multiple bases of expertise so that viewers can gain more knowledge from the webinars.
7. User-generated content:
This is content created by people outside the brand. It is a strategy that is unique, creative, and cost-effective as it engages real people.
Types of Content Used in Content Marketing
Since content marketing is about having valuable content for a particular audience, the formats can change based on their expectations and user demands. Content can either be:
- Written such as blog articles, product descriptions, landing pages, press releases, guides, frequently asked questions (FAQs), email copy, Ad copy, eBooks, and case studies.
- Videos such as video blogs, studio production, vox pops, animations, corporate promos, event footage, and GIFs.
- Graphics such as infographics, content formatting, calls-to-action, custom illustrations, wireframes, and site mockups.
- Audio such as in podcasts, webinars, and recorded interviews.
- Socials include user-generated content, hashtag campaigns, quizzes, contests, polls and surveys, and complementary social posts.
Why Develop a Content Marketing Strategy?
Failing to plan is planning to fail. Developing a content marketing strategy is crucial in guaranteeing that it provides one with the roadmap to follow to make one’s content marketing excellent. Content marketing is majorly about quality over quantity, and its strategy should be such that it helps create quality content that is valuable to the customers. To develop a successful content marketing strategy, here are five essential tips one can follow.
5 Expert Tips to Create a Successful Content Marketing Strategy
1. Carry out extensive research on the target audience’s interests and one’s competition
Researching the target audience’s interests will help give one a picture of the content the target audience likes. One can further review what their competitors talk about to find a unique niche to approach their audiences.
2. Plan the topics to be shared, research them, and include accurate information
Once one identifies the niche they want to produce their content depending on the target audience’s interests, they should then plan on the topics they intend to share from that particular niche and further research the topics to get accurate information. Information should be not only correct but also relevant to the business’s brand as well as valid and desirable to the consumer. Such kind of information with help build trust among the audience.
3. Be unique
Uniqueness plays an essential role in content strategy. Before launching into content marketing, the strategy should outline how the content to be shared will stand out from all the other content already in existence.
4. Create error-free content
Content should be proofread and edited to free it from any errors. In addition, the target audience’s content should be free from spelling mistakes, punctuation errors, and grammar mistakes. Accuracy is critical in making content palatable.
5. Content should be understandable and friendly
Curated content should not be complex such that it confuses the audience. A complex message is not easy to understand, and an incomprehensible message discourages further engagement. Therefore, one should strive to make their content as clear and concise as possible.
Successful Content Marketing Strategy Checklist
Before getting started,
a) One should have an extensive list of keywords related to the products or services they offer and their brand. b) They should have their content goals. c) They should identify the length of content they want to create and d) They should have a picture of the style of their content.
How to reach better results from your content marketing?
It is not possible to improve what one has without knowing which areas need improvement in the first place. In content marketing, one needs to recognize where they stand regarding whether their current content marketing efforts are working before strategizing on improving them.
Therefore, one needs to monitor some KPIs (key performance indicators) such as traffic, conversions, Search engine optimization performance, engagement, and Authority. All these indicators show how the audience consumes the content being shared and can therefore advise whether to keep up the efforts or change tact.
Strategies to Get Better Results from Content Marketing
1. Create and follow a good content marketing strategy
As earlier mentioned, failing to plan is planning to fail. Without a strategy that usually acts as a roadmap to follow, any content marketing efforts will likely fail. Developing a tangible content marketing strategy and plan involves several things that may seem overwhelming but are extremely necessary for any content marketing efforts.
These things include knowing the target audience, setting smart goals, identifying the KPIs one would use, conducting a content audit, and brainstorming new ideas. Also picking the best platforms to share the content, choosing the best formats for the targeted audience, and analyzing and measuring performance are involved.
2. Build trust with the audience
Building trust with one’s audience involves understanding them by giving them what they want, be it advice or solutions to problems experienced in the industry. The use of Socialays, a social media AI assistant will help ensure that one is always engaged with their audience since the AI reads comments and you can reply to comments. An audience that feels cared for is likely to engage further in the business. Ensuring content is consistent in a tone and style that directly speaks to a particular audience lays a foundation for the brand.
3. Focus on a particular forte
Consistency is crucial to content marketing; thus, having content all over the place may not do the trick. Focus on one’s targeted niche by identifying topics within the field when creating content. By having a particular forte, one covers, it is easy for the targeted audience to understand the website’s purpose.
4. Create amazing content
If the content is not catchy, it is not worth it. Audiences are interested in relevant and engaging content that are also current and newsworthy. Proofread contents before publishing. This prevents it from looking unpolished and unprofessional. In addition, it is important to share only real or factual information and original content. These contents are given higher visibility in the search result.
Times change and even content marketers should change with them. Adapting ensures that one keeps up to speed with the changing trends, thus upping the game in their content marketing efforts. One can stay on top by continuously conducting customer research. They can check:
- purchasing habits of the target audience,
- reading new information,
- keep up with algorithm updates,
- and talking to the right people.
6. Take the content wherever the audience is
Diversifying the platforms on which one share their content ensures that they optimize their efforts to create such content. Target audiences are on every social platform. One can guarantee its reach by taking the content on every platform the target audience is. It also works best if the content is curated to attract the targeted audience of a particular platform.
Why Does Content Marketing Work?
Human brains are programmed to like stories which is the reason why content marketing works. However, the brain only responds to great stories. That is why the stories that remain longer with us are those told beautifully.
No amount of charisma will keep the business afloat if the content is not impressive. The most successful content marketing programs have something in common: their commitment to telling great stories. Great stories capture larger audiences, and people tend to listen more to them.
When done right, content marketing can significantly spur a business by increasing conversions over time, especially if the content marketing strategy is consistent, engaging, and informative. Good content marketing can increase the business’s reputation, and increase its website traffic and social media growth.
Content marketing is an enormous part of a successful marketing strategy since it helps curate the right content to reach its target audience. An engaged audience finds value in the brand and would want to collaborate with them. However, since many companies do content marketing, one needs to have great content to capture their audience’s attention. No matter what kind of content they provide, content marketing aims to provide value to the recipient. It is also to capture their attention and make them want to come back to seek more valuable information. Content marketing is not just advertisement; it is about speaking to the hearts of the target audience.