We know that communication on the web is visual for more than 80% of people. This means that visual content like video, copyright-free images, pictures, and photos are very important to connect and attract your target group. Social media posts on platforms that include visual content generate 7 times more attraction than text-only posts. People tend to buy your products after viewing your visual content 85% of the time.
Ok, so we all know that the web is a new place that we should (even must) be there with to prove we exist in this era. No matter who you are as an individual or for business what purpose. You must be accessible as much as you can on the web to interact with your target group defined by your aim. As it is a very important part of your marketing strategy, you should use all crowded places on the web. Social media sites or platforms should be used as a new standard for virtual social places where people are gathering together all around the world.
Marketing: Image is everything!
So, you got it! Visual content is the key instrument to be successful in your marketing strategy on the web. If you want to be a social media influencer, you have to market your content or the product. You then need to have images, photos, pictures, or videos for your websites and your social media posts. Firstly, you have to produce your original visual content by yourself which is very expensive. Additionally, it takes time and effort. Another way is that you can use sources on the web that has millions of choice and is easily accessible. But what is the cost? Or is there any cost?
Copyright-Free Image Search
If I told you that there is a simple way to reduce your cost and save time on your visual content by adding just one magic word on your search, would you want to use that magic word? From the beginning of the web, this simple word was ‘free’. Remember those days when you were a student trying to download free mp3? It still works. Just add ‘free’ to your search and take a journey into the free world and feel the freedom.
Images: Free of Charge
Yes, it isn’t a joke, it is already here. There are really cool free sources for you where you can get free images, free pictures, free photos, free illustrations, and even free videos. In addition, I will share with you the best sources below. But first, let’s talk about the proper use of visual content like ‘free images’ on your social media posts. Are they really free?
Copyright-Free Images
Before using the sources below for your work, check out this basic glossary. Since you are working hard and making beautiful visual posts, you don’t want any disputes with anyone.
Creative Commons: It is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools. In addition, various types of Creative Commons licenses range from allowing any type of use with no attribution to allowing only certain uses with no changes.
Public Domain: The term ‘public domain’ refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. The public owns this work, not an individual author or artist. Anyone can use a public domain work without obtaining permission, but no one can ever own it.
Royalty-free: Images mostly have a one-time fee to use as many times as you like. When you buy it once, you can use it as much as you can.
The above terms are the basics of copyright issues. You should know about them but not be limited to them. You should be aware of the copyright for any content before using it to prevent any conflict with owners.
