Different digital marketing platform, which is of vital importance for businesses, is growing day by day, appealing to a wide audience and enabling businesses to work globally. By definition, digital marketing means creating and distributing content through digital media channels, websites, landing pages, social media, email, and mobile apps, and promoting this content using a variety of strategies across paid, earned, and owned digital channels. It includes SEO, content marketing, social media, email marketing, and more. With this digital marketing platform guide created for you, you can find detailed information about digital marketing.
Digital Marketing Strategies and Its Importance
Digital marketing strategies help marketers define goals, target an audience, and develop the marketing plan that best reaches that audience. These strategies serve as a roadmap for evaluating results for a particular campaign or program.
Everything is digital today, and different digital marketing platform is integrated into nearly every aspect of business, fundamentally changing the way companies communicate and deliver value to customers. So if your business can’t implement and execute a digital marketing strategy in a growing, global online marketplace, you can’t compete with the outside world.
Digital Marketing Channels
Digital marketing channels are directly related to interacting with your customer or potential customer on any device. From the inbox to social networks, digital media users move seamlessly between laptops, tablets, and smartphones. You can grow your business with the right marketing strategy in these channels that users can access so easily. To help you create a successful cross-channel marketing strategy, it is possible to list the most commonly used digital marketing channels as follows:
1. Email Marketing
Email marketing is one of the most well-known forms of digital marketing platform, allowing you to collect customer data at various customer journey touchpoints and understand the preferences of your potential customers. In the light of this information, you add users to your e-mail list and inform them about your products, services, and campaigns.
Email content may include information about your products and services, news about your company and events, personalized offers, customer success stories, links to case studies, and technical or business summaries. Value is crucial to make sure your emails are opened and read and not deleted immediately. Personalized content and relevant offers are excellent ways to increase engagement.
2. Video Marketing
One of the most powerful the existing digital marketing channels currently used is video marketing. Users watch videos for fun and research and share them with their loved ones. Both B2B buyers and B2C consumers make purchasing decisions based on videos.
Video marketing not only builds brand awareness but also significantly increases digital traffic and conversion rates. Videos embedded in blog content have been a cornerstone of both B2B and B2C content marketing strategies for years.
3. Social Media Marketing
Social media marketing is a great way to reach a specific audience and connect directly with customers, prospects, and partners. Which social media platform you use depends on who you want to target.
- Facebook still ranks first among the world’s largest social media platforms.
- However, Twitter is still popular with B2B buyers.
- Instagram and TikTok are incredibly popular with millennials and millennials.
- LinkedIn is a great place for B2B businesses to connect with buyers and service needers in the buying cycle.
4. Text Messages (SMS and MMS)
Besides email marketing, text messaging is the most direct way to reach customers, but like social media, messages need to be short and clear to be effective. Marketing teams can take advantage of text-only text messaging services (SMS) or multimedia messages (MMS) that can contain videos and gifs.
5. Content Marketing
Content marketing allows you to reach different potential customers while presenting your message. The more personalized your content is, the more likely it is to engage, engage, and grab people’s attention. However, your content must be aligned with the intent and interest of your intended audience; must provide some value to drive engagement and conversions.
6. SEO
Users enter a query into search engines and click on one of the results, so they come across websites, one of the first digital channels of businesses. A good search engine optimization (SEO) strategy optimizes website content (landing pages, blogs, etc.) so that it appears higher and more often in search results and drives traffic to your content. Good SEO results depend on keywords and on-page optimization. Using researched keywords and long-tail keywords (3+ phrases) throughout your web content improves SEO. In this way, you can easily achieve the highest results in terms of traffic and conversions. Linking organically from high-authority third-party pages is another way to improve page rank and attract potential customers to your content.
7. Website Design and Marketing
The website is the first tool to represent the corporate structure of a business in a digital world. Great web design also leads to consistent branding of all digital tools and channels. Along with the design process, you should make your website search engine friendly, provide a great user experience, and improve the conversion rate (more clicks, registrations, etc.).
8. Display Advertising
Marketers can display relevant ads on third-party sites to reach more potential customers. Such ads may include banners, video ads, and interactive ads that link back to one of your websites or landing pages.
9. Affiliate Marketing
These partners are called affiliate marketers because many bloggers and social media influencers use their blogs and social media accounts to promote different products and services. Affiliate marketing is a performance-based branch of digital marketing platform. Affiliate marketers receive a certain commission as a result of their promotional and marketing efforts, and the amount of this commission varies according to the marketer. The more visitors and customers these marketers bring, the more money the affiliate makes.
Inspiring Examples of Digital Marketing Platform for Business
Digital media strategy is extremely important for a brand or business to grow its business. When done correctly, it creates a doping effect in enlarging the company’s customer portfolio. Here are some examples of digital marketing:
Schwarzkopf
The site of Schwarzkopf, a manufacturer of hair care products, is designed with a single user focus. The first thing to notice is that when you enter the business’s website, it makes you feel like you’re on a style block. Therefore, it is possible to find a lot of content on this website, from trending looks to tutorials. In particular, what attracts the most attention is the fact that the advertised products stay in the background, and even the product looks like a footnote while advertising.
Glossier
Glossier put social media, especially Instagram, among its priorities. Before launching his first product, he increased the number of followers to 13000 by sharing. What makes Glossier so effective on social media is that it defines its target audience well. It has increased its impact with appropriate content for this audience, which it has described well.
Glossier defines its customer as; ‘Women have 5 minutes to spend in front of the mirror before starting a busy day. This is their reality. They naturally want to look good in this short time and it is necessary to understand their desires, to be the solution’ In short, it is about capturing the moment.
BuzzFeed
BuzzFeed, which does a lot of things right when it comes to digital marketing, looks like it has taken over the internet. In particular, the e-mail marketing channel stands out and they are quite successful in this regard. Many users are fed up with the overflowing e-mail box, some even want to delete many e-mails without reading them. So what did BuzzFeed do to get the best results in these difficult conditions?
BuzzFeed achieved this feat with extreme customization. How Does? The company knows that it is waiting for interesting content for the user to open the email and read it. But no one point of interest appeals to everyone. For this, BuzzFeed chose to divide their content into groups and send them according to the user’s inclinations, and users opened the e-mails.
Adobe
A powerful tool in marketing is segmentation. However, if you don’t have as much customer potential as BuzzFeed, having too many newsletters may not work. Adobe has also found other ways to email personalized content or learn more about the customer. Although the company has a very large audience, it also gave importance to personalized advertisements.
Take a look at the emails that Adobe has put together with two calls to action. These e-mails, also allow choosing which product the customer is interested in. In this way, it gets closer to the customer. Adobe also aimed to continuously connect with its customers through digital media news, demo pieces of training, and local events.
Jack Daniels
Jack Daniels features an exciting and detailed story about the production process on his website. It also offers delicious recipes that can be consumed with whiskey or used by mixing. In addition, the recipe it offers is usually for grilling. Of course, every recipe ends with whiskey.
Nike
If you’re wondering how to be successful with user-centered social media marketing, you’ll need to look at Nike as its most powerful example. Nike is one of the biggest brands in the world. American sports equipment manufacturer Nike held an event for bloggers from all over the world in 2013. He hosted his guests at a luxury hotel in Barcelona for a few days.
As a result, Nike became the subject of enthusiastic ad blogs in addition to shoe photos in Barcelona. It was a lucrative event for both sides. So, win + win.
Axe
The motto of Axe, digital media or social media is: Be digital and be consistent! Digital content marketing is more than just a differentiated form of traditional media or offline content marketing. It can be said that it is a completely hands-on content activity. Ax has developed catchy content as digital content. Ax searches the internet for 22 young men to fly into space. The editing continues on this and almost identifies with the brand.
Chez Cliche Tourismus
Chez Chiché Tourismus is a business founded in 2011, specializing in renting luxury apartments to Viennese tourists. Accommodation units designed according to individual habits and stories are published on the websites. The room presentation is told like a story. Those who listen or read the story find a side that will immediately associate with them. This presentation, of course, has a reminder effect on the proposed proposal.
American Express
It is a world-renowned credit card company. American Express, which has experienced every new digital marketing channel and signed solid marketing strategies, is especially active on Facebook, Twitter, Youtube, Linkedin, Google+, and almost all other platforms. Good customer communication is a service approach that American Express applies to all its customers. In particular, community and membership are the two most important factors of the digital marketing concept.
Domino’s
Domino’s has successful digital marketing strategies and is one of the largest pizza companies in the world. In the early 2000s, when companies were just starting to meet with digital marketing, Domino’s had already started successful digital marketing on iOS. Especially its functional aspects were highly appreciated by iPhone and Ipad users. As a result, Domino’s quickly became an exemplary business in digital marketing. Digital marketing, on the other hand, has gone a step further with user feedback. Again, online tracking and voice-controlled ordering application were first used by Dominos. Using many innovations, the company continues to stand at the top of its sector.
Which You Can Be Used for Digitalizing and Grow Your Business
There is more than one way to run a digital marketing campaign. As a digital marketer, you have a wide variety of tactics, strategies, and channels in your toolbox that can be used to connect with your audience. You can easily represent and grow your business digital with a few effective digital marketing strategies:
1. Define your marketing goals
Digital marketing is a broad field. That’s why it’s important to set your goals before launching a digital marketing campaign. For example, do you want to build brand awareness? Do you want to gain new customers? Focusing on retention and customer loyalty? By summarizing your goals in a digital marketing platform, you can plan your strategy and budget more easily, and as a result, you can maximize the effect you expect.
2. Identify your target audience
Pay close attention to who you are trying to attract. The more details (age, location, income, etc.) you can learn about your target audience, the easier it will be to determine how to connect with them.
3. Identify the right marketing channels and marketing tactics
Now that you know who you want to reach, you have to decide how you want to reach them. For example, in a situation where you are a B2C digital marketer trying to connect with younger customers, instead of spending most of your work and money on blogging, you might devote more of your budget to social media advertising on certain platforms. Here, by using important tools such as Socialays, you should know your followers much better and prepare content according to their likes. Thanks to this artificial intelligence-based tool, you can easily understand whether your users like your posts or not.
4. Optimize your content for each channel
Analyze your data and try to find out as much as possible about your target audience. For example, if you know your customers prefer to browse on their phones rather than laptops, the content they receive needs to be optimized for mobile viewing. Customers interact with brands non-linearly through various channels. That’s why you need to make sure that every piece of content has a consistent brand voice and message. Consistency avoids confusion about what your brand is and the value you provide.
5. Campaign measurement in key metrics
Measure between key metrics and chart a path based on those results. If you don’t measure your performance against the key metrics, you defined earlier, how will you know if the campaign is doing well or is constantly improving? Measuring results over time allows you to connect with customers, increase loyalty and build brand advocacy.
6. Cross-Channel Marketing in Digital Marketing Platform
Cross-channel marketing or omnichannel marketing involves the use of a variety of different channels. It goes beyond traditional marketing. In this digital world, a marketer has to use multiple channels to keep track of what potential customers want. Depending on your targeted customer base, you may need to use a variety of channels: social media, email, web, text, TV, and radio. The more data you have about the preferences, locations, and interests of your customers and potential customers, the better you can create a marketing strategy with the right content through the right channels.
Customers like to jump from channel to channel. They can instantly go from social media to a website, digital assistant, and email. You must keep up with them and ensure a smooth customer journey across all channels. Remember that all your channels must match your voice and message. A disconnected customer journey across different channels makes customers resent you.
The customer journey should be an enjoyable one. Whatever the channel, the content needs to be easy to read, view and digest. Websites should have easy-to-navigate graphics, easy-to-understand ads, and pleasing graphics.
