Utilizing Text to Speech for Content Marketing Success

February 10, 2023
2 min

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Text-to-speech (TTS) technology is quickly becoming commonplace, and it’s no surprise why. It has the potential to make a huge impact on content marketing strategies, providing an easier way for businesses to generate leads, engage customers, and increase conversions.

In this blog, we will dive into how TTS can be used to improve your content marketing strategy, helping you get ahead of the competition.

What is Text-to-Speech?

Text-to-speech (TTS) is a technology that converts text into spoken audio messages. TTS systems utilize advanced algorithms and NLP capabilities to generate high-quality synthetic speech that sounds lifelike and human-like.

The Benefits of Using Text-to-Speech

TTS technology expands audience reach, creates content faster, saves resources, and increases conversions. Here are a few ways that TTS can improve your content marketing strategy:

  1. Reach wider audiences: With text-to-speech, you can quickly create audio versions of your content. This makes it easier for people with visual or hearing impairments to access and enjoy your content. Additionally, TTS technology expands audience reach to those who prefer listening to written content
  2. Create engaging content faster: Creating audio versions of your written content doesn’t have to be complicated or time-consuming. Design TTS systems to generate synthetic speech that sounds natural and human-like quickly and accurately. Consequently, this allows you to quickly create compelling audio content without compromising on quality.
  3. Save time and money: With TTS technology, you can quickly generate audio versions of your content and save time and money as compared to hiring voice actors or professional narrators. This also eliminates the need for editing or manual proofreading of audio files which can be both time-consuming and costly.
  4. Increase conversions: Audio content is more engaging than written content, making it easier to capture attention and persuade people to take action. Thus, TTS technology benefits e-commerce by creating audio product descriptions and website content, leading to increased conversions.

Text to speech

How to Incorporate Text-to-Speech into Your Content Marketing Strategy

Incorporating TTS into your content marketing strategy is relatively straightforward and doesn’t require any specialized technical skills. Here are a few simple steps you can take to get started:

  1. Select the right TTS tool for your needs: There are numerous text-to-speech tools available on the market today and it’s important to select the one that best meets your needs. Consider factors such as cost, ease of use, accuracy, language support, and text-to-speech quality before making a decision.
  2. Generate audio versions of written content: Once you’ve selected the right TTS tool for your needs, it’s time to start generating audio versions of your written content. TTS technology converts text to audio by selecting the text, setting parameters, and generating audio.
  3. Share your audio content: Once you’ve generated an audio version of your content, you can share it on various platforms such as YouTube, Spotify, Apple Podcasts, and more. TTS technology expands its reach to audiences who prefer listening to written content.


Get Insights Into Marketing Success with Socialays

Every business owner desires control to avoid unfavorable outcomes and unexpected surprises. To achieve this, building a team to monitor all social media accounts can be both time-consuming and costly. However, why go through all the trouble when you have Socialays, an AI-based social media assistant? Socialays offers a perfect solution for business owners to track every single comment from followers. Moreover, incorporating TTS technology provides valuable insights into marketing success and helps grow the audience.


TTS technology can be a powerful addition to your content marketing strategy, allowing you to quickly create engaging audio content and reach wider and larger audiences. By following the steps outlined above, you can easily incorporate TTS into your content marketing strategy and start reaping the benefits.

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