Social Media Management Guide: Find Out How

May 31, 2022
8 min
Social Media

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Learning a social media management guide is essential to one’s success. Today, social networks are presented as channels through which many people engage in various ways. Social media has become an important channel for users to convey their thoughts, feelings, and just about everyday life. In addition, it also changed the ways of communication between people. Traditional media where communication is done through flyers or newspapers to information and form relationships with their readers are no more.

Organizations that have to rethink their public contact goals, and give more importance to them have recently become active players in social media. Technological change has caused a transformation with the emergence of the internet and social networks, but what has fundamentally changed here is the user. You can have detailed information about the social media management guide we created for you.

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The Best Social Media Management Guide Tools for Businesses

In a world dominated by social media, you have to stay intensely active on social media platforms to promote your business to develop a great brand image. If you can plan your social media management and activity well, you can easily stand out from your competitors without spending extra time and money on the media. But for this, you should choose the most popular and powerful social media platforms. Here are some free social media management guide tools:

Post Planner

Post planner is a free social media tool. Thanks to the post planner, you can reach the most sought-after content and the most interactive content. In addition, the post planner application promises its users to find high-quality content. It also allows you to share this quality content in a timely and proper manner. If you are looking for a free social media tool, Post Planner can be one of your choices. One of the most used social media platforms in the world, Instagram is an indispensable place for almost any business. Therefore, the fact that brands are active here helps them reach a large number of users and potential customers. With Post Planner, you can be constantly active on the business social media page.

Social Pilot

Social Pilot is an excellent social media management guide tool, especially for agency owners. Thanks to this tool, you can manage the profiles of your customers, and you can also make bulk posts in your customers’ accounts thanks to the application. You can collaborate with team members. It is a platform that allows you to use browser extensions, but; The free portions of Social Pilot are limited. With the free part, you can check only 3 profiles, send 10 messages and share 30 content per day. If you need to use more, you have to pay a fee.

Likeable Hub

If we need to explain the Likeable Hub application in the shortest way, this website is a social media automation platform. Free applications provide you with free service to a certain extent and charge a fee after a certain point. But Likeable Hub is not like that. It offers many free services for its users. It is a program that will help you create content, plan your content, build an audience, and measure the results of what you create.


If you are a marketer focused on Google+, it is recommended that you use no other apps than this one. Because the Friends+Me social media tool provides the opportunity to send your posts on Google+ to your other accounts with the services it provides. At the same time, you can have it installed directly using the automatic use feature.


Thanks to this social media management guide tool, allows you to control your blog and other social media accounts from one place. It has various automation and additional features. The biggest reason why people prefer this application is that thanks to the application, it completely deletes the tweets on Twitter and gives its users the chance to start over.


If you are using Twitter as a social media tool, TweetDeck will be one of the most useful social media tools for your business. It will help you manage your Twitter user’s specific timeline and lists. This free social media management tool also allows you to manage multiple Twitter accounts from here. Initially a standalone application, TweetDeck was later acquired by Twitter and integrated into Twitter’s interface.

social media post


You can get help from an artificial intelligence-supported tool Socialays to share effectively on social media and which posts your followers like most. With Socialays, you can categorize your followers’ comments under the posts as positive, negative, or neutral. With the data you get from here, you can plan your next posts and arrange them accordingly.


If you’ve been looking for a social media tool for a long time, you’ve probably heard of Buffer before. Because Buffer is a well-known application that has made its name in this field. The most liked feature of the application is that it allows you to share at that time by determining the time when users use the site the most. But Buffer has restricted its free services.


The number of users of Hootsuite, which is one of the most preferred social media management tools, has exceeded 18 million. With this application, you can plan content, publish ads, and measure your statistics. You can control all your social media tools through this application. If you are in search of a social media tool, one of the best options can be Hootsuite.

Zoho Social

Zoho Social, which stands out with its social media management and monitoring features, is an extremely practical tool for businesses and agencies. With this tool, you can easily manage your Facebook, Twitter, LinkedIn, Google My Business, and Instagram accounts, you can plan your posts by day and time, as well as follow and organize the whole process as a team. This tool, which offers highly effective features, allows you to suspend all your planned posts for the future, thanks to the ‘stop’ feature that you can use in a crisis.


With Sendible, which has a simple and user-friendly interface, you can easily manage your Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, and Google My Business accounts. You can also manage comments on your Facebook ads. In addition to blog sites such as WordPress and Medium, you can integrate with Google Analytics. As with other tools, you can simultaneously manage your social media accounts, schedule forward, track them on the calendar and generate reports.

In addition, it is possible to make your Instagram shares here without the need for any third-party service. Thanks to the visual editor module, you can resize your posts according to the platform or you can prepare new posts within the same interface with the Canva integration. It is also possible to add location, hashtag, and first comment to your Instagram posts thanks to this tool.

Transform Your Business via our Social Media Management Guide!

You can now better understand that interacting with your audience is very important and they are on different social networks, and also how valuable and important it is to be on different channels in order to better communicate with those who are looking for your products. So how can you transform social media management into a business?

Know Your Audience Well!

Before choosing which communication channel to profile, you need to thoroughly research who your potential customer is in order to be active where they are. For this, you need to define who the buyer is, that is, the segment you are going to talk to, from the very beginning. Try to understand their buying habits, personal tastes, troubles, and especially the social networks they use the most.

1. The thing to keep in mind is that you need to be where your audience is, so never start a strategy without clearly knowing who to target that action.

2. Once you understand who you will talk to and which networks you will use, it will not be enough to create a profile for each of them, and believe that communication will flow easily. In fact, you need to develop good promotional work in those channels, and this requires planning.

Choose Your Main Social Networks!

Your target audience may be on more than one social network, which could mean that anyone with a Facebook, for example, has a LinkedIn profile. The truth is, there are several social networks, and you can even find out the channels your target audience is using by doing a search for buyer personas, but that doesn’t mean all people will be on all the networks you mapped out at once.

Each user has a different preference, and this also applies to the choice of social networks to use. For this reason, it is important to create profiles of your brand in order to reach as many people as possible in all communication channels with your target audience. Gradually, you can easily realize if there is an urgent need to start being active on other networks as well.

social media management guide

Have a Goal!

What’s the point of having multiple profiles on social networks if you don’t have a target for your audience? Undoubtedly, using one of the communication channels without a specific target will not contribute to the growth of your business as you imagined. For this reason, it is often recommended that you define goals in social networks and understand what the best marketing strategies are for each medium.

Here are some goals you can have on social media:

1. Promote your brand/product/service.
2. Engage and communicate better with your target audience and potential customers.
3. Educate your audience with quality content.
4. Build a fan community to promote your business.
5. Increase your sales.
6. Create Ads.

Whatever strategy you choose, never forget that to achieve good social media management, you need to set a common goal. Thus, you can consider not only your promotions in other communication channels but also complementary actions with the moment your company lives.

The interesting thing about doing planning is that you don’t need to focus on the same goal all the time. Once you’ve created your profiles and started promoting, you can change your goals anytime.

Create Relevant Content!

There is a lot of content on the Internet and users have access to everything produced on a daily basis. Therefore, it is imperative that you find ways to stand out and attract the attention of your followers.

In this sense, one of the most important steps in creating quality and relevant content is to understand what the best posting formats are on each social network.

Some examples:

  • On Facebook, you can view information about your business as well as perform searches that lead to your blog posts, search your videos, and run ads for your products.
  • Instagram is a more visual social network, so feel free to look at photos and make stories but try not to show your product all the time.
  • With a YouTube channel, you can create videos that show solutions and explanations for small everyday problems related to your business and collaborate with other YouTubers to attract new viewers.
  • Use LinkedIn to advertise potential vacancies in your business. Create articles on the network itself to increase your authority in your business and share your blog posts.
  • You can create polls on Twitter.¬†Make an interesting copy of a few words that will interest people to learn about your business, etc.

social media checklist

Publish Content and Posts Regularly!

Not publishing content or posts is a big mistake when it comes to managing social networks. If you’re not constantly interacting with your audience on social media, there’s no point in having everything planned out.

People want to know they’re important to you, and one way to do that is to always create relevant content. We’re not saying that you should post something new every day. It can be difficult at first, especially if you’re working alone. However, remember to stay consistent throughout the process.

In this case, it is to create an editorial calendar and schedule all interactions in each social network. It’s better to have a calendar for each medium and add the days you will initially publish to them.

Editorial calendar example:

  • Monday, Wednesday, and Friday: post sharing for Facebook
  • Tuesday and Thursday: video sharing for YouTube
  • Monday to Saturday morning and evening: posting for Instagram
  • Wednesday to Sunday afternoon: post sharing for Twitter

Note that this is not the best calendar for all businesses. Once again, your buyer persona will be crucial here as you discover the best days and times to post on each social network. In any case, the important thing is to be constant and post interesting content at least every week. So, your followers will know the days when they can interact with you on each network and will wait for your posts.

Schedule Your Posts!

Once you have an editorial calendar, you can now schedule your posts on social networks, so you don’t forget anything. In general, these media give you the option to automate the scheduling process. This allows you to upload your prepared posts and advance days, weeks, or even months. Be sure to take advantage of these tools. However, if your chosen social network doesn’t have this option, you can put a weekly alert on your calendar to remind you when to upload your content.

Best Social Media Management Guide – Measure Results!

Knowing how to measure results is essential for you to understand if managing social networks is effective. In this respect, you should go back to the goals that were originally set out. Analyze the metrics associated with them to see if they pay off. For example, if the initial goal was to generate more sales, you should analyze the number of sales made in the month before using Facebook and the number of sales made in the month when the sales page was promoted more on Facebook. This way you can see if the strategy in question is actually effective for the set goal.

The results are likely to be different in each social network. With that, you will need to change the goals of each medium. Accordingly, you should review your strategies based on the data you have obtained. After, determine a new roadmap or improve the existing one accordingly. You may not be able to achieve the results you want to achieve with social media management fast. However, do not be afraid of it. This is a long process and usually takes months to get effective results. With long-term strategies and constant interaction, you can get good results by staying active on social media.

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