Using social media management tools has reached the top with sellers and many consumers preferring online platforms to market their products. That’s why it’s important to make a good impression on potential customers who notice your brand on online channels. You can use social selling to differentiate yourself from competitors and increase customer impact.
The customer feels special. Because the new paradigm has moved to a whole new level. And in that level, the customers are always put first. In this article, we’ll take a closer look at what social media management is and how to make our customers happier.
What is Social Media Management?
Social media management is a strategy that involves building relationships with customers. Social sales professionals use numerous tools to engage with consumers, including social media platforms such as Facebook, Twitter, and Instagram. The key to a successful Social Media Management campaign is engagement.
What is Corporate Social Media Management?
When defining Corporate Social Media Management, some elements should be mentioned. First of all, a brand must understand what Social Media Management means. If you want to manage a company’s corporate social media accounts, you must first have information about the basic dynamics of this business. Although we are personally involved in social media and we know more or less how to use these platforms, when it comes to Corporate Social Media Management, it needs to be held tighter.
The first criterion to be considered for managing a brand’s social media account on a corporate basis is that there is a difference between managing a brand’s social media and being a user on social media. Therefore, being knowledgeable and good use of social media doesn’t mean that you can manage social media effectively and professionally in corporate terms. Being a user on these platforms is not enough for successful Social Media Management.
What are the Benefits?
Using the social sales channel has quite different advantages over traditional marketing strategies. Here are 5 benefits you can gain through social media management:
– More Leads and More Sales
One of the most important and critical benefits of social media management is reaching many people through the most preferred platforms. Sales professionals using social tools today sell 78% more than the other sales.
– Increasing Number of Customers
Brand loyalty comes from building intimacy, and nothing is more stimulating than customer engagement. Engaging with consumers on a regular basis is an excellent trust-building activity.
– Better Promotion for the Brand
The first stage of any sales is awareness, and nothing promotes brand awareness like engagement. The more customers like, share, and comment on your social media posts, the more visible you will be on that platform. Beyond social algorithms and ranking, this is really a digital version of old-fashioned, word-of-mouth marketing.
– Humanizing Your Brand
Putting a name on a face always makes it more memorable. While it’s true for people, why not for brands? Customer interaction humanizes you and your products. They find you more likable to consumers and build relationships.
– Built-in Reputation Management
About 95% of all internet users read customer reviews before making a purchase. If you’re using a social selling strategy that includes customer interaction, you already have a lot of real-life users. Potential customers present what they want to know from customer reviews and shared content. This enhances and protects your brand’s reputation without the need for third-party representation.
What are the Benefits of Social Media Management for Sales Professionals?
By making a very serious impact on social media users, sales professionals can gain new customers. The appropriate Social Media Management is a source of trust for the customer. There is a higher tendency for pages that are active, with high interaction and number of followers, and this is because the customer finds pages with these factors more quality and reliable.
Instead of TV commercials to promote, you can perform large works with a greater impact at less cost. Instead of spending too long, you can reach your target audience in a short time thanks to social media. Additionally, by reaching customers worldwide, you can exceed your potential. Thus, you can reach serious figures at the level of loyal customers.
How is Social Media Management Done?
There are some steps to be taken for effective Social Media Management:
Step 1 – Strategic Planning
Strategic planning in Social Media Management is an issue that every company or brand should determine according to its target audience. In this regard, the most important thing to managing the digital works of a brand on an institutional basis is the harmony of demands and goals. Social media should not be arbitrarily managed without creating a roadmap to follow.
It is recommended not to start social media management on a corporate basis without making plans. By making these analyzes, the basic wishes and targets of the brand are reviewed and the roadmap in the social media is determined. The potential of the target audience and how the brand can achieve its goals emerge with the planning at this stage. In fact, issues such as which targets should be achieved in how long, are also carried out at this strategy stage.
Step 2 – Brand and Competitor Analysis
Brand and competitor research is a very important stage for Social Media Management. Because in order to stand out on social media, a brand’s focusing only on itself and its own posts can cause losses from time to time. For this reason, from a holistic perspective, it is necessary to investigate how the closest competitors of the brand act on social media. Details such as competitor analysis and positioning of competitors should be analyzed by experts.
Step 3 – Corporate Goals
In professional Social Media Management, attention should be paid to the corporate target issue. Because sharing content that highlights exaggerated and unreal promises on social media will bring more harm than good to a brand’s reputation. Determining your corporate goals and taking the right steps towards this goal from your social media accounts are also very important in terms of ensuring brand loyalty.
Step 4 – Professional Content Production
Professional content production in Social Media Management is one of the most important points in this field. After all the planning and strategic stages, the content for the audience should be created and shared at regular intervals.
Step 5 – Advertising Planning
Digital advertising planning in Social Media Management is one of the areas where your company or brand will be visible the most. This stage is where using your social media management tools to share is more than just a share. Posts shared without advertising planning have the potential to disappear in the world of social media. However, the shares made within a certain advertising plan are a factor that ensures the return of the effort, such as brand awareness or product-service sales.
Step 6 – Account Moderation
There are some tricks to consider when moderating corporate social media pages. First of all, in all processes at this stage, it is necessary to stick to the previously prepared plans and analyzes. In other words, progress needs to be made by adhering to planning, from competitor analysis to setting brand goals and creating content. Otherwise, even if you make a very successful strategic plan, if you are not careful about moderation on the social media page, you will not be able to approach these goals.
Step 7 – Report Preparation and Conclusion
Report preparation and control processes by using Social Media Management tools are an issue that companies or brand owners should pay attention to, especially on a corporate basis. After receiving professional support from social media experts, it is important to closely follow the work done and the point reached in the process.
Reporting how much interaction each post receives also provides an advantage in determining the targets that need to be developed in the next month. For this reason, getting reports using your social media account management tools, especially on a weekly basis, becomes the first step to more successful management. It is also possible to make re-plans by looking at the general data of the accounts on all social media channels.
How to Get Happier Customers by Taking Advantage of Social Media Management Tools?
There are some steps to be taken to take advantage of social media management. Here are 10 tips for more sales and happier customers!
1) Show Them Who You Are!
Video is one of the most effective ways to reach consumers. Live video streams give customers the chance to feel important, hear and see you, and interact in real-time. Some live platforms allow you to see who is logged in and for how long. Viewers can like, share, and comment on your video, and you can respond directly to them in real-time. Videos are helpful because they make the digital experience more human. It is very similar to an online shopper entering an e-commerce store and being greeted by a receptionist.
2) Don’t Worry!
One of the mistakes many sales professionals make is worrying too much about their inexperience and delaying the process. This is one area of sales where making mistakes can strengthen a campaign. Just make sure you move forward by learning from your mistakes. Social media management is all about the customer, so you should be transparent and public with your mistakes and apologies. Loyal customers will come to your defense and help.
3) Sales Professionals are Stronger as a Team!
Just as there are many components of a new marketing campaign, social media management involves various dynamics. Having more than one teammate managing many channels and platforms will be very helpful. You may contribute to your reach and growth by working with influencers and opinion leaders in your industry.
4) Set Your Goal!
Socializing is with the right audience. Research and reports will show you who is most interested in your brand and who you want to connect with on social media. Of course, you should interact with potential customers who engage, especially with your demographics.
5) Build Credibility!
Customers want to see a brand they can trust. They want to ask questions and get answers, as well as have authority in the industry. Proving yourself as an authority is as easy as building credibility. That said, you have to remember that you need to build relationships to increase trust. Being social online through email, blog comments, and social media makes it easy to build credibility. Show your followers that you are the authority in your industry; then more people will choose your product or service.
6) Make Yourself Visible!
By creating visually impactful posts, you may make yourself visible. Everything from the photo you use to the length of a headline affects visual relevance. For example, the most prominent Facebook headlines are only 4 words long. Keeping your titles short and cute, yet descriptive and relevant is hard but doable. Take the time to develop an impressive design plan and differentiate yourself from other sales professionals.
7) Highlight Your Best Expression!
Social Media Management is a bit like the real estate industry. Because it requires a somewhat candid and compelling profile photo. Social media is forward-thinking and your profile picture says a lot about who you are and what you represent. Choose a clear, high-resolution photo to associate with your brand. The way your profile appears to consumers can influence the purchasing decision. Remember that 33% of online shoppers will contact a local business via social media before calling.
8) Consider the Reviews!
The great thing about commenting on a social platform is that you have the opportunity to reread it in your spare time. Reviewing these reviews later will give you insight into what customers like and what you need to change. There are also social media assistants such as Socialays designed to collect and report reviews mentioning your brand. This can give you a lot of tips for improving future campaigns.
9) Stay Connected!
Social Media Management isn’t just about social media posts. It’s about interacting whenever and wherever you want. This includes blogs, polls, social media comments, audio in live video streams, and more. The more you focus on building relationships with your potential customers, the more likely they are to convert into customers. Even if not every comment and post gets a response, it affects your brand once again. The more people connect to tag or mention your product or service, the more visible it will be to others online.
10) Benefit from Industry Compatible Training!
The last and most important tip for Social Media Management is not to act alone. There are industry professionals with years of experience and expert sales professionals. You can benefit from industry-oriented training programs. The program focuses on lead targeting, engagement, customer retention, and all the social media management tools and fundamentals you need to get started.
Other Useful Tips
You shouldn’t maintain your social media presence just to interact with your customers. You should also need to discover ways to sell with social media. In recent years, companies have flocked to social media to increase their customers and gain recognition. All companies are trying to turn their followers into buyers. For this, they organize appropriate social campaigns and make various updates. Some social media updates make you sell more than others, and while doing so, they don’t break the spirit of social media. With the right updates, you can benefit more from social media management. But how? Let’s see other useful tips.
1) Have a clear call to action!
Your customers and followers may visit your social media pages for many different reasons. Usually, they have something they want to do or some knowledge they want to acquire. Some may be curious about your contact information, others details about your products or services. Maybe they want to take advantage of a campaign of yours. By using status updates, you can both give them what they want and reach your own goal by selling.
2) Arouse a sense of urgency!
Social media platforms are very volatile. That’s why you have very little time to grab the attention of your customers and followers. If you get them to take action in this short time, you can increase your sales potential with social media.
Grab your visitors’ attention by using phrases like “For a limited time” or “On sale this week”. You should encourage them to buy or book right away, not later. Depending on what your business is, you can pay the shipping fee for your customer, offer an extra week for your service, or maybe run a buy-a-free deal.
3) Offer your followers a special offer!
This tip is actually similar to the previous one, but in the previous one, your followers are aware of your special offer for a certain channel. We recommend that you offer these types of special offers on all your channels to increase the number of your followers on different channels. Periodically offering special offers is a great social media strategy to keep a business’s following.
4) Encourage sharing!
It’s good practice to ask your followers to share your posts. If you have a Facebook contest, give your followers extra opportunities to share your contest message. Remember, your audience will like it more if you offer interactive content.
5) Update your social media profiles!
If you have potential customers in different channels, make sure you have up-to-date information on all these channels. At least periodically review your profiles and inform your followers of your innovations, if any. In addition, you shouldn’t forget that social networks update themselves from time to time. For example, Facebook has eased call-to-action restrictions on cover photos, but we’re seeing many companies not updating their profiles.
These are just a few useful tips for communicating with your potential customers. These tips, when used in conjunction with a successful strategic plan, will enable you to sell on social media.
What are the Things to Pay Attention
Even if the use of the applications is very simple and practical for the user, sometimes even the slightest move that you think will benefit the brand can do more harm than good when the situation is the management of a professional page. For this reason, certain analyzes should be made using your social media management tools. As a result of the analysis, the right target audience can be reached. Reaching more people means more interaction. Always getting professional support in order to protect the brand image will help your budget and your brand to rise at the same rate with the right strategy.
The important thing for the customer who knows you is that the service they receive is sustainable and that the same satisfaction line continues. However, in order to interact with new customers, increase brand awareness and thus increase your sales volume, you need to act as a result of customer analysis with the right advertising studies.
In Social Media Management, the time zone in which your target audience is active is also important. Knowing this and sharing your media tools according to this time zone, you can increase both your interaction and brand awareness.
Socialays As Part of Social Media Management Tools
With the e-commerce industry becoming such a competitive environment, it’s important to show consumers what makes your company special. Building relationships with potential leads and existing customers is the perfect way to do this. Because of these aims, an important technological development has occurred: social media assistants.
While a standard social media assistant is responsible for increasing the interaction of the social media accounts of individuals or institutions with the target audience and gradually gaining website traffic and income, some of them analyze the comments made by the people. For example, a social media assistant called Socialays contributes to advanced social media management tools with distinctive features. The system in it helps one to understand social media comments better. In that way, it guides you to make more accurate decisions.
In other words, in a way, it reads and evaluates everything for you when you are not available or you couldn’t see notifications because of workload. It also hides hate speech comments. By getting alerts for profanity and spam/ad content comments, it listens to your followers & never misses an important question.
