TikTok for Business: Marketing on TikTok

May 17, 2022
8 min
Social Media

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Whether your target market includes teenagers by a majority or you’re more of a brand that wants to attract parents into your business, TikTok can be a huge advantage in your social media marketing strategies. With its user number going up non-stop every single day, TikTok for business marketing draws more attention from brands and companies that like to reach more people and expand their customer profiles. Now more than ever, the digital market provides more platform and visibility than any other marketing strategy, and starting your TikTok for business plans can never be sooner or faster!

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In this writing, you’ll see a detailed guide on how to use Tiktok for growing your business and why it’s important to have visibility online in this day and age.

How TikTok Became a Marketing Platform This Fast?

When mentioning the top social media platforms, in the past one would always start with Facebook, and Google followed by Instagram, Youtube, and Twitter. Nowadays, this lineup has changed. And the process for it was fast as well. Of course, there are many reasons for it.

The first one is how fast these platforms are able to read the changing trends in user behaviors. It’s a fact that people all around the world spend more and more time online for both personal pleasures and to provide for their daily needs such as shopping for clothes, groceries, and gifts.

This opens up a space for influencers and brands to use these platforms as an easy online shop. They create an account, slowly (sometimes very fast) build up their followers and have an online community, and share their favorite products with their followers, encouraging them to buy them as well. It’s both convenient and a fast way to shop and communicate with people with the same taste and preferences.

History of TikTok

Started out as Musical.ly in 2014, the lip-syncing app that encouraged its users to record themselves along to songs hit it off with young people immediately. Its success didn’t go unnoticed by Bytedance, known also as Douyin, a short video sharing app. In August 2018, TikTok, the app Bytedance is most known for, bought Musical.ly and merged the two apps, bringing all the Musical.ly users into TikTok. This made the video creating and sharing app the fastest growing start-up and turned it into a solid digital market option for companies and brands.

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So, how did TikTok raised to the top among other social media platforms and turned into a wanted marketing platform? Easy, it turned the request for speed into an advantage and combined it with its own features. The app started providing 7-second long videos, however, increased the time gradually, allowing its users to connect more while still fast. And it didn’t stop there. TikTok is good at reading the reactions of users and moving fast to meet those demands.

It created TikTok for business for both small and big scale brands, adding different features they can use to track down their online growth. This made it extremely valuable for companies who want to reach bigger crowds fast and expand their demographics.

Why should you have TikTok videos?

According to research, the brain processes a video 60.000 times faster than it does a text. This means that it’s easier and more effective to promote your product and services by showing them than explaining them in text. What TikTok for business marketing offers here is to use an already existing platform and this method together to reach the maximum results. Here are three reasons to create a TikTok business account and start uploading your videos to the platform today!

● Use the power of the platform of millions of users

In September 2021, TikTok announced that the platform reached 1 billion monthly users. This is a record number and it’s not stopping any time soon. With a physical store, there is a limit of people you can reach and have in your store, however, your online store has limitless capacity and TikTok offers you one billion potential customers through your screen.

● Plain and simple goes a long way when it comes to TikTok for Business

In comparison to fancy and complicated visuals, the human eye tends to catch straightforward messages that are easy to the eye. Creating a template for your brand videos on TikTok can be a good way to set your company apart from others. Your brand colors and logo can be put to all your short videos or you can also try to set a standard for your videos by choosing the same closure for them. It can be a punchline or an inside joke for your customers. This will create brand awareness and contribute to your digital market growth.

● Easy access to big crowds. Every. Single. Day.

Having an online store means having visibility 24/7 for your brand. It’s not possible to promote your business from a physical store day and night, but when you have accounts on social media platforms, they can do exactly that and some more. While creating an account and building up a strong follower number is the base of every successful online business, in time, you can start selling through TikTok as well! All you need to do is to create a TikTok for business account and connect with your potential customers!

How to Optimize Your TikTok Bio?

First impressions matter. They are the quickest way you can impress someone or make them swipe for a clearer profile. Your TikTok bio is thus an important part of your online marketing since it’s the very first thing your visitor will see. So, how to make your TikTok bio better and more inviting? Here are 5 essential steps to follow when creating your TikTok business account!

1. Let them know you

Let’s say a TikTok user came across your profile. What should they see to know who you are and what you do? Thinking from the customer’s perspective helps to see the most vital information and keep it simple. Your brand name, what you’re selling or producing and your goals here are essential info.

2. Emojis make it fun

It’s common in TikTok to use emojis in bios. The reason for it is that emojis make the brand’s purpose more visible and they are honestly more enjoyable to see than a lot of words!

3. Use Call-To-Action in your bio

A well-thought TikTok bio is complete with a CTA. When people like your profile, they look for a way to know your brand better and that’s the time to provide them with a link through which they can buy your product and services easily.

4. Share what’s important

Your TikTok business bio is your online store window. And you wouldn’t want a window that’s filled with texts from when you founded it to a detailed list of what you sell. That’s a waste of time and energy both for you and your potential customers. Write down your most important info and phrase them well. A short and clear bio is a great kick-starter for your digital market journey.

5. Give links to other social media platforms

Don’t settle for a single social media platform opportunity and bring all the dots together to create an open road that’ll lead all your customers to your store. You can share your Instagram, Youtube, and other social media profile links in your bio and get maximum exposure.

How to Build Your Business on TikTok?

Now, you know why you should use Tiktok for business and it’s time to get down to business. Grab your phone and start growing your brand.

Step 1: Create your TikTok Account

If you don’t have the app, go to Google Play Store or Apple App Store and download it. Then create your free TikTok business account and optimize your bio as mentioned before.

Step 2: Look for similar content creators

One of the biggest advantages of TikTok, and social media in general, is that if you have questions in your head or are uncertain of what type of content you should create, you can always find the right teachers easily. For starters, find the accounts of the brands that are in the same line of business as you and see what they’re doing. This will give you a road map on how you should approach your target audience on TikTok.

Step 3: Try new content and analyze the results

It’s possible to flunk out a couple of content ideas before you find one suitable for your brand and product/service. Experience is the best teacher and keeping the results organized will help you decide what works for you.

Step 4: Follow cultures and trends

When it comes to using TikTok as a business marketing tool, you might get lost in bringing global trends and different cultures together. To prevent this, you can always take your time to figure out the common points in both and try these. With the right planning, you can achieve double the result than trying only one.

Step 5: Highlight your brand strengths

Both your bio and videos focus on your strengths as a brand and use this as an advantage. If you’re loved by moms, have them on your videos and reach out to even more parents!

Step 6: Find the right lighting

The quality of your videos determines the visitor’s opinions immensely. When your videos are professional and have a continuing theme, this makes your followers think that you know what you do and can be trusted.

Step 7: Effective hashtags help you grow

Hashtags are secret assistants that take your videos where you want them to go. Instead of uploading videos and waiting for them to attract your target customers, use the right hashtags and go to them yourself! You can take top-tier brands’ TikTok accounts and their hashtags choices as an example and use their variations of them. This will keep you in the game and expand at the same time.

Step 8: Can’t get enough exposure? Work with someone who can!

If you’re new to social media marketing, it will take time to build a follower base. But this doesn’t mean you have to wait for your sales to increase until then. You can research the Tiktok content creators that have enough followers and partner up with them to get exposure. Be sure to contact people that your target audience follows.

Step 9: Stick with an upload calendar and grow your online legacy

Persistence makes it thrive. Whether you upload a new short video every morning, afternoon, or evening, continue to do so, so that your followers know when you’ll upload and wait for them. This is important because posting when followers online help you to get higher interaction rates and eventually puts you higher in the algorithm.

Step 10: Always keep track of your numbers and learn from them

Your interaction rates, follower numbers, comments, likes, and sharing are great indicators of how well you’re doing online. Compare them regularly and step in when necessary.

Extra Tip: Start challenges and include your followers to join

Using TikTok has its own benefits over other social media platforms. With short videos, reaching out to more people in a shorter time is possible with TikTok. The best way to get attention is to start a challenge on TikTok and wait for people to join in! This way, you can go viral and grow your followers.

tiktok followers

Listen to Your Customers Better with Socialays AI-based Social Media Assistant

Social media is not a singular line but a more complex and richer source that has many different lines intertwined. To get to the bottom of it and make more accurate decisions, try Socialays AI-based social media assistant to get to know your target audience better.

From comment analysis to more detailed information options, Socialays gives you the freedom to create content based on real results coming directly from your social media accounts. With a personalized interface and the ability to react to spam, ad, and unwanted comments in real-time, you’ll reach the maximum brand growth in no time!

Advantages of Having a TikTok for Business Account

Apart from being a front runner social media platform, TikTok has other advantages for business owners and brands. With real-time performance tracking, you can follow up on how well your videos are doing and plan ahead for the next ones. The platform also provides paid ad options for content creators and businesses so you can always put your brand forward.

Through the links on your TikTok bio, your followers will find you’re operating on more social media platforms and they’ll follow you there as well. If you want to see the results, you can always take a look at analytics and discover trending content to apply.

How Long Should Your TikTok for Business Videos Be?

TikTok may have started as a short-video app. But with the popularity and the user number increasing each day, the platform, too, provides more time to its users. The first videos on TikTok were 15 seconds clips followed by 60 seconds clips. Now, with 3 minutes videos, creators can discover the freedom of telling and showing more on the platform. As a business owner, deciding how long your videos should depend, like many other things, on your target audience. Here are 3 parameters you should consider about the video length.

1. Try Different Options

You’ve uploaded 15 seconds videos and saw that the interaction rate was not promising. Then try something else! If you’re sure that the content itself is strong, you may want to give it another chance by creating longer lengths of videos.

2. Get Feedback From Your Followers

The best indicator if a marketing strategy works or not is to ask your customers about it. You can always communicate with your followers and ask their opinions about your content. It will make your brand look more candid while you get the info you need.

3. Different Age Groups Different Video Lengths

Although there are other variables, it’s true that young people generally like short videos better. Because they grew up in the digital age, speed is your friend if you’re creating for younger audiences. With older followers, you can go with minutes-long videos with more information and a storyline.

In Closing

With more than 1 billion monthly users, the short video platform TikTok now has more space for businesses. Through TikTok for business accounts; brands, companies, influencers, and freelancers now have many opportunities to turn their followers into potential customers.

Since the digital market keeps growing and its effects of it expand more, business owners should join online communities. This will help them connect with their target audience. Another advantage of using TikTok for business marketing is the convenient tools it provides you to keep track of your social media strategies.

With real-time analysis, you can follow when your followers interact and react to your videos most and plan your posting schedule accordingly. It also benefits your brand to partner up with influencers with more followers and uses their platform to get more exposure. To learn more on how you can use TikTok for your business, discover Socialays today!

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