It is no secret: the influence of social media trends has become an integral part of our everyday lives. But with social media trends becoming the new normal, it can be challenging for marketers to stay updated with the latest trends.
Therefore, below is an in-depth guide to the top 15 social media trends sure to overtake the market by storm.
An Overview of Social Media
Social media revolves around connectivity, interaction, and generating content to attract users. In addition, with the advancement in technology, social media usage has become a necessity. People mostly use the platform to interact with other users, access daily happenings, and stay connected to the virtual world.
Social media has become a helpful tool to communicate with users locally and worldwide. It is a fantastic platform to create, share and spread information. Advertising, marketing tactics, and reviews influence customers’ purchase decisions.
Types of Social Media
There are four leading social media platforms, depending on their usage. They are:
1. Social networks
It allows users to connect with other people to share information, ideas, and thoughts. These platforms focus on the users. LinkedIn and Facebook are great examples of platforms that allow users to create their profiles to share common interests with other users.
2. Media-sharing networks
These platforms focus on content. YouTube is an excellent example of sharing interactive content. TikTok and Instagram are also media-sharing networks that generate engaging content to grab users’ attention.
3. Community-based networks
These platforms focus on in-depth discussions. They provide users with a forum to share their opinions. Users share their views about the topics and longer topics then turn into a thread. Reddit is an excellent example of a platform that allows users to share ideas related to the topic.
4. Review board networks
These platforms focus on reviews of products or services. Yelp is an excellent example of a review board network where users can share their experiences about restaurants or write promotional content about products or services to boost visibility.
Social Media Trends Brand Builders Need to Consider in 2022
Here we’ve listed the top social media trends for 2022:
1. Tik Tok Will Become Massive
Instagram has been every social marketers’ go-to social media platform for the past couple of years. After all, it was growing fast, had significant ROI, and was a way to connect with your community. But social media trends change, and so do marketing needs.
TikTok currently has more than 1 billion active users, making it the 7th most popular social network. However, that’s not what makes TikTok stand out. The fact that makes TikTok number one on every marketer’s priority list is that it experienced a whopping 45% increase within several months. And this appeared after TikTok noticed the most significant growth spurt in its user base.
What makes it more interesting is that Instagram only experienced a 6% growth in 2020. Moreover, Google Search Trends reveals that TikTok dominates short-form video content. Overall, TikTok is one of the most successful social media trends, and it’s here to stay.
The platform recently introduced helpful business tools, such as ads, business profiles, and more, to encourage businesses to join.
2. Less and Fewer People Will Talk to You on the Phone
Between limited supplies, extensive lockdowns, and labor shortages, buyer habits have completely transformed. Today’s consumers seek answers to businesses’ urgent questions through social media platforms.
A Facebook-commissioned survey shows that 64% of buyers prefer messaging a business rather than calling. Despite this, many organizations run an ineffective and automated customer support service.
Hootsuite’s 2022 Customer Care Survey reveals that 71% of organizations don’t plan to invest or have not started investing in social customer care. To effectively expand your business, you must create your social media customer strategy. Additionally, consider hiring dedicated customer service agents to leverage the best practices.
3. You’ll Have to Spend Big Ad Dollars on Smaller Networks
TikTok isn’t the only platform rapidly catching the attention of businesses and buyers. Other ‘smaller’ networks, including Pinterest and Snapchat, are also gaining popularity.
Insightful research by Pinterest Business reveals that ads on their platform garner twice the return on ad spending compared to other channels. It also ensures an incredible 2.3 times more efficient CPC than ads on other social media platforms.
While it’s true that Facebook and Instagram are comparatively more popular than Snapchat, in-depth advertising statistics reveal that its potential advertising audience is growing significantly.
If brands aren’t flocking to smaller networks, they will be soon. If you want to be in the limelight, it’s best to get started right away.
4. Influencer Marketing Will Likely to Mature
The pandemic resulted in the rise of unfiltered content alongside everyday influencers, including micro-influencers and nano-influencers.
Many customers trusted influencers to provide honest reviews more than brands. It means that influencer marketing is a growing and vital avenue.
If businesses want to succeed in 2022, they need to keep an eye on the adapting use of influencers. The dramatic growth of influencers on platforms like TikTok, Instagram, and Pinterest are ripe for content partnerships.
Thus, in 2022, brands will have to align with relevant influencers, especially those who specialize in niche topics.
5. Reaching New Audience is Becoming a Primary Goal
Insightful research by HubSpot reveals that the primary goal of social media marketing in 2022 will be to foster relationships, reach new audiences, and enhance customer service. In the past years, these goals encompassed advertising products and boosting sales.
Thus, it’s evident that there will be a clear shift in how brands will leverage social media platforms.
6. Social Audio Will Become Increasingly Popular
Since its inception in 2020, Clubhouse has become increasingly popular. After this came Facebook’s Live Audio Rooms and podcasts taking the market by storm.
According to insightful research by Hootsuite, 74% of businesses plan to invest in audio-only content. Moreover, it reveals that hosting a live audio stream establishes yourself as a thought leader.
Despite this, this trend is yet to become popular among small businesses considering it’s not the most budget-friendly form of content marketing.
7. Long-Form Videos Will Disappear, Except for YouTube
In-depth research by Vidyard shows that 60% of all videos published in 2020 were under two minutes long.
A couple of years ago, with the inception of Facebook Watch and IGTV, marketers globally believed that long-form video was the future. After all, YouTube was known for its 10-minutes long educational videos, and Facebook was a growing competitor.
Businesses rushed to create ‘T.V. series’ for their social media platforms. But then came TikTok and Reels, and they collectively transformed video trends. It means that IGTV is deprecating, Facebook Watch has wholly disappeared, and YouTube introduced ‘YouTube Shorts.’
Reels and TikTok experienced rapid user uptake between 2018 and 2020. Unfortunately, attempts to copy Insta’s and TikTok’s reels have failed. It means that social media users don’t flock to any short-form videos. The content has to be engaging and entertaining as well.
8. Inclusivity Will Be Key
In recent years, corporate social responsibility has become a hot topic. Entering 2022, brands will need to continue emphasizing issues that matter to buyers, including inclusivity and diversity.
Brands need to identify which social issues matter the most to their target audience. Today’s customers have set high standards for social responsibility, and providing misleading information will be enough to decrease sales.
9. Augmented Reality Will Transform into Mainstream Media
In today’s rapidly advancing world, social media will likely experience a rise in the adoption of technologies like virtual reality and augmented reality. Subsequently, with such platforms growing, users will demand better, more engaging experiences.
Augmented Reality filters are already ever-present on social media platforms like Instagram and Snapchat. These AR tools help enhance the visual content and are popularly used.
Various social media channels are leveraging augmented reality to change the way things look to engage users. For instance, Instagram uses A.R. for endless photo filters to add adorable bunny ears or stunning makeup to your face.
But remember that the application of A.R. is not limited to photo filters; brands can also use it to enhance customer experiences. Research by The Drum reveals that augmented reality helps boost click-through rates by a whopping 33%. A.R. has a lot of potentials and is set to grow in 2022 and beyond.
10. The Need to Outsource Several Engagement Tactics from Creators
The creator economy has existed for more than a decade; however, it boomed during the pandemic. But engagement tactics are not limited to millionaire YouTube stars. It’s common for creators to monetize their hobbies, find freelance work through social media, and create a second income stream.
The term creator includes professional influencer marketers and amateur content creators. In simple words, it encompasses people who design, write, film, and edit content and publish them with entrepreneurial motivation.
Research reveals that approximately 72.5% of marketers will likely use influencer marketing by 2022.
11. Growth of Ephemeral Content
Ephemeral content encompasses trending short-duration content that lasts only 24 hours, such as Facebook Stories, Insta Stores, and more.
Stories offer brands fun and exciting way of engaging with their customer base. It also helps brands keep their audience on their toes. More and more businesses use the ‘Story’ feature to give customers a sneak peek at their content.
Often brands use short videos, attention-grabbing images, and catchy textual content to inform users about new product launches, offers, and other public announcements. However, brand stories are more personal, informal, and engaging.
Therefore, businesses are likely to invest more time and resources in brand engagement by rolling out quizzes, polls, behind-the-scenes videos, workplace tours, and other enticing content that allows customers to learn more about the brand.
12. Consumers Crave Snackable Content
In 2022, TikTok videos and Instagram Reels proliferated, while Stories content on Facebook, Snapchat, and Instagram experienced continued engagement. Moreover, more and more brands are creating short-form, i.e., ‘snackable’ content to educate consumers.
Today’s buyers have comparatively smaller attention spans and enjoy scrolling through feeds. So, it’s unlikely that snackable content will lose steam anytime.
13. Reels Contribute to Overall Instagram Marketing Strategy
Instagram’s head, Adam Mosseri, revealed that the platform is shifting to creating short-form and entertaining video content. Thus, businesses must start successfully embracing the shift to market on the platform in 2022 and beyond.
Video is now becoming a core component of digital media marketing strategy. It means that you need to be creative, entertaining, and innovative to shine in today’s oversaturated marketing landscape.
14. Local Targeting Will Become More Prevalent
Local SEO is for local brands like local targeting is for social media. An increasing number of brands use location-based targeting to connect and attract people.
One popular way brands attract local customers is by adding geotags to their stories and posts. You will automatically draw in locals by including a geographic location in your social media content.
Social media platforms, such as Instagram and Google My Business, offer businesses the opportunity to search posts from specific locations. By adding your area, you ensure that your content shows up in relevant search results; thus, exposing your content to local buyers.
Geo-targeting is especially valuable for promoted tweets or posts as they allow you to target your audience. For instance, Facebook helps you increase brand awareness with its ‘boost post’ option, where you can select specific locations.
Brands may also leverage geo-targeting to encourage people to attend local conferences and brand events. Or, they may apply location filters to advertise to a relevant audience.
15. Growing Demand for Chatbot Communication
No marketer wants to waste time or energy on generic computerized transmissions when creating personalized communication for consumers.
Luckily, AI-powered chatbots are the complete opposite of that. These revolutionary tools bring quick resolutions by precisely understanding buyer queries.
Most small and medium-sized businesses lack the manpower to support 24hour customer service. As a result, consumers move to other competitors that are able to provide the additional services they need.
By integrating AI-powered chatbots within your social media platforms, you’ll require fewer humans and answer more queries 24/7.
Leveraging Socialays to Meet Your Social Media Marketing Goals in 2022
Tweaking your existing marketing strategy is crucial to succeeding in 2022 and beyond. With how the internet is changing everyone, you don’t want to wake up one day and realize how far behind you are. Above, we discussed that numerous social media trends are quickly evolving, meaning you have to be proactive.
Using Socialays is an excellent way to enhance your digital marketing strategy and expand business outreach.
Socialays is a revolutionary AI-powered social media assistant dedicated to helping you foster new connections, enhance the customer journey, and convert your audience into loyal customers. Here’s how Socialays enables you to hit your marketing goals:
- Its innovative ‘Sentiment Analyzes’ interprets viewer’s comments and categorizes them as ‘positive’ ‘negative’ or ‘neutral’ to facilitate personalized replies
- In addition, its ‘Emotional Analyzes’ categorizes comments in one of nine emotions, including happiness, worry, hate, and more. This way, you can quickly identify your customer’s pain points and concerns to ensure quick turnaround times
- Socialays notify you whenever your profile or page receives a comment. It enables you to engage and connect with users in real-time
- The AI-fuelled app allows you to customize its features. This makes it easier to detect specific comments like ad content, questions, confusion, etc. In turn, you can stay on top of your comments and establish yourself as a thought leader
- It also notifies you any time a comment includes hate or profanities. This way, you can take action in a timely fashion to ensure a positive and happy community
The Benefits of Social Media
Social media has innumerable benefits. It is a valuable tool, especially for businesses, engaging brands with consumers and boosting web traffic. Here, we have eight benefits of using social media.
1. Targets larger audiences
It wasn’t easy to share information or news with a larger audience a few years back due to limited technology. However, recent technological advancement has made it easier to connect with people worldwide using social media platforms. Businesses have gained innumerable benefits after social media became every user’s necessity.
Pew Research Center reveals the percentage of the U.S population using social media platforms online or on smartphones.
- Facebook: 68%
- YouTube: 73%
- Twitter: 24%
- Instagram: 35%
- Snapchat: 27%
- Pinterest: 29%
- LinkedIn: 25%
These platforms have opened doors for businesses to create more leads for their services and products. Businesses can now connect to a larger audience through different social media platforms.
2. Ensures faster and easier communication
With advanced technology, communication has become quicker and simpler. Social media has provided users with a platform that quickly connects them with customer service representatives. Businesses can also receive feedback quicker than before. It plays a vital role in connecting brands with the right consumers. It provides users a platform to share honest feedback through chats or reviews; businesses were missing earlier.
3. Boosts brand awareness
With the growing number of social media users on different platforms, their influence on businesses is undeniable. This is the reason why many businesses have started investing in social media campaigns to target their audience. This is because more consumers, especially the ones that are tech-savvy, mainly connect with brands that have online visibility.
Compelling content always grabs the attention of the users. It increases brand awareness resulting in increased sales. According to 83% of Instagram users, they came across the new businesses.
4. Increases web traffic
Since its existence, social media has immensely benefitted many businesses. In that, it allows companies to share valuable content to attract customers thus increasing the web traffic on their pages. Therefore, sharing engaging content from your web pages is a great way to attract customers. Many brands write teasers on social media platforms that entice users to visit the website, generating more traffic and sales for the company.
Social chats are another effective way to increase online visibility, highlight your expertise, grab users’ attention, and divert traffic to your webpage. Including your social media handles/websites help users to connect to your brand without any difficulty.
5. Provides access to paid advertising services
Marketing your brand is essential to boost sales. Certainly, using tools like social media to promote a product and service has become more accessible. In addition, social media platforms also offer paid advertising options to reach larger audiences. It also:
- runs the advertisements on different platforms, depending on the brand’s preferences.
- allows businesses to connect to the users, resulting in increased sales.
- enable companies to run their ads on the feeds of people looking for the products and services.
The paid advertisement allows brands to expand their audience and create more leads, becoming potential buyers.
6. Allows users to join social media networks for free
Social media platforms provide users the ability to join for free and pay for features without hidden charges. In addition, this makes it easier for these platforms to gain users easily. People can connect without the fear of having to pay fees to join informational forums or news pages. Mainly, all the larger platforms offer free signup options. It also provides users to look for the services or products on the platform without making any payment.
7. Builds networking & partnerships
Social media provides its users a place to build and maintain relationships. From friendships, jobs, partnerships, volunteer work, everything requires teamwork. Similarly, social media has provided users with a more accessible platform to build and maintain relationships.
Therefore, through social media, building personal and business relationships has become easier. People having common interests can easily connect and network on social media platforms. Businesses, on the other hand, now have the ability to reach and tap other market segments that are unreachable before.
Connecting with celebrities such as movie stars, athletes, and other inspirational people has become more accessible with platforms like Twitter. People now find communicating with their heroes easy.
8. Increases sales
Social media plays a crucial role in a brand’s image and its success. Not only does it help create brand awareness, but it also increases web traffic to grow sales. Social media has benefitted businesses as it makes communicating with your favorite brands easier.
Since it has boosted communication, people show more interest in visible brands. They prefer brands that are easier to reach. As a result, it has also affected the sales of businesses in a significant way. As users grow daily, brands’ social media presence has become more critical. So aligning your social media marketing tactics helps promote sales and reach your objectives.
The Bottom Line: Social Media Trends for 2022 and Beyond
Social media is a great tool to connect with people and businesses. Due to its innumerable benefits, it has become trendy amongst its users. Additionally, it helps companies reach their goals by connecting them to their target audiences.
Social media has definitely come a long way in increasing brand visibility. As a result of the growing trends, every business can use social media to boost their business and increase revenue.