Digital Marketing services or online marketing; is the marketing of products, services, or products over the internet. The development of the internet, in addition, lead to many channels opening up providing several new options for marketers to advertise their products. The fact that the Internet provides an environment that can reach large masses in the cheapest way possible has completely changed old marketing strategies.
Via the Internet, companies can now instantly respond to their customers, and customers can also give prompt feedback. An efficient online digital marketing campaign is achieved by executing different strategies that also align with the company’s goals.
Digital Marketing Platforms and Tools
With people turning to online shopping instead of going to stores, digital marketing platforms have started to develop and become widespread. There are many platforms that can be used for online marketing. Examples of these platforms and tools are:
- Social media
- Analytics tools
- Content marketing tools
- Online ads
- Email marketing tools
With the digital marketing strategies, the needs of the customers will be met by the correct use of these areas and by providing the right solutions to the needs. Continuity will be ensured with the right digital marketing analyzes and digital marketing strategies created.
No one can dispute that every brand should have a website; however, the website is much more than an internet platform where you display your products and write your address on the contact page. Since providing information about your products alone will not bring you, customers, you need to decide what you want from the website or mobile application the first time you need a website.
2. Social Media
The use of social media in the world is increasing day by day and it has taken its place in all areas of life. These platforms, which stand out, especially as part of digital marketing services, are used extensively in activities such as sales, communication, advertising, and marketing. Social media, which is seen as a short way of the interaction network from the individual to the society, allows people to communicate with each other.
Platforms, which are also effective in opening brands to the global market, effectively convey products and services to people. Since it is one of the most important areas where feedback can be obtained, it is possible to increase the awareness of brands thanks to social media. For this purpose, social media management and digital marketing studies should be carried out efficiently, and the knowledge and experience of professionals should be utilized.
3. Analytics Tools
You can develop the right strategies only by understanding digital marketing studies correctly. At this point, the importance of analysis tools emerges. You can measure the efficiency of your effective digital marketing campaigns with analysis tools.
4. Digital Content Marketing
Digital Content Marketing is a rising trend in the digital world. The most effective way to increase brand awareness. Digital Content Marketing engages your target audience for you. It works intensively to achieve this goal. Contacts potential customers of your business. It totally works for you. Versatile at the same time, it is like a professional helper. It increases your sales. It enables your company to grow.
Why Digital Marketing?
With the use of digital marketing tools, interactions and communications in different areas can be managed under a single roof. This brings many advantages in terms of marketing. With digital marketing;
- From the first interaction with your customer, you can follow the action process and accurately understand their decisions and preferences.
- The time your customer spends on your site and their click preferences allow you to constantly test and improve (optimize) your website for improvement.
- It allows you to connect with customers using mobile devices.
- It provides real data, and the ROI rate (return on investment) is much easier to predict and apply.
- Because it provides real-time data, you can observe and adapt to trends and actions of real people.
- It shows how businesses should work.
- You can see your situation and create a strategy according to your competitors in the market.
What is Digital Marketing?
Digital Marketing in its most basic and simple form; is the promotion and sale of products and services on digital platforms such as computers, mobile phones, and all digital media. The difference between Digital Marketing, which is carried out on these platforms, which includes the Internet and all digital technologies with an online basis, from classical marketing is the competitive environment, namely the market area.
Digital marketing is a multi-faceted strategy that aims to target, reach and build relationships with customers online across a wide range of channels and ultimately drive them to make more purchases in the future. The results of digital marketing are stunning. Blogging alone can help brands bring in 67 percent more leads than those who don’t post at all.
Types & Benefits
Today, widely used digital marketing channels can be search engine optimization, namely SEO, search engine marketing, e-mail marketing, social media ads, content marketing, and video advertising. The list of platforms that you can use as part of your digital marketing services can be extended according to the needs of the businesses.
Some of the digital marketing options to choose from:
- SEM (Search Engine Marketing) (Google Ads, Display Network, Video Ads, etc. All Google ad models are in this category.)
- SEO (Search Engine Optimization)
- Mailing (E-Mail)
- Social Media Marketing
- Content Marketing
- Mobile marketing
- Influencer Marketing
- Remarketing (Retargeting)
Search Engine Marketing (SEM & SEO)
Search engine marketing allows your company to stand out in search results. Users searching for a keyword will come across a SERP (search engine results page). On this page, ads are shown in connection with the searched word, along with natural results related to the searched word. Search engine ads are the most important dynamic of SEM (search engine marketing) strategies.
In line with SEM, you can place paid search engine ads and get more views in search results. In addition, you can support your SEM ads with SEO (search engine optimization) studies. With SEO, you do not pay the search engine for advertising. When you optimize your e-commerce site for the search engine, you will naturally rank high in the SERP and attract organic traffic.
One of the digital marketing services that are cost-effective and offer a high conversion rate according to its content is e-mail advertising. Email marketing is a model that enables marketing by sending emails to customers. You can send advertising e-mails to your customers who are members of your e-commerce site, in line with their permission. You can increase your sales thanks to customized e-mail advertising works. Sending emails that contain updates about the products your customers were interested in before can lead them to potentially purchase the product.
Social Media Marketing
Social media marketing is defined as the products and services definition of the brands, and the sales activities of the brands through websites and social media platforms. The increase in the number of social media users around the world makes marketing efforts more efficient. An internet user spends an average of 5-7 hours a day on these platforms, it makes sense for brands to turn to social media in marketing.
Social media or the so-called “digital voice of brands” is quite popular and ensured to be permanent. Leveraging the power of social media makes digital marketing activities more effective. The important point is to set the right goals. Sharing content on social media is an excellent way to get results.
It is very important to work with the right partners in the digital marketing sector, where social media marketing is so important because a professional social media tool will only lead you to success. Socialays is a tool developed for those who need help doing effective social media marketing. The artificial intelligence-supported Socialays platform categorizes your social media comments as different positive, negative and neutral and presents them to you.
However, it also analyzes 9 different moods. In this way, you can see and understand the bond between you and your followers much better. In addition, Socialays instantly detect unwanted comments (such as inappropriate comments, sexually explicit comments, profanity or slang, advertising comments) and prevents them from happening. It also allows you to see before anyone else when your followers ask you questions or make hate speech comments. In short, with Socialays, you can be much more active on the social media platform. Ineffective social media marketing, everything should be flawless. At this point, you can easily manage the comments on your posts with Socialays.
Digital Content Marketing
Digital Content Marketing focuses on a predetermined target audience. It also provides informational materials based on topics of interest. At the same time creating regular and quality content to attract and direct the attention of the masses. One type of digital marketing service that aims to convert the target audience to customers is Digital Content Marketing.
Now hold on for a few seconds. Remember the 80s, 90s, or even 2000s. Think of the advertisement presentations in television, newspapers, and magazines of those years. Compare with today’s ad servings. You will clearly observe this. Classic ad presentations are now seriously disturbing people. Old advertising strategies no longer work and is ineffective in gaining the consumer’s attention. often ignored by consumers.
If you pay attention, other people around you, including you, ignore the advertisements published on platforms such as newspapers, magazines, and websites. When commercials start on TV, he acts indifferent. He can switch to another channel without caring. It seems that now the consumer is completely fed up with the traditional monotonous marketing methods.
This worldwide phenomenon is called Advertising Blindness or Banner Blindess. This behavior stopped advertisers and marketers in an instant. An example of this behavior is when viewers cannot remember what ads were playing when watching TV. That is to say, viewers subconsciously tune out what is playing. This caused a 360-degree change in marketers’ ideas about advertising.
Influencer marketing refers to advertisements made by people who society looks up to. They have a say in social media, have a high number of followers, might come from a different profession, or are famous for their social media content. That is to say, they influence or dictate what society follows. In short, they are briefly called “phenomena” or “influencers”. It is one of the most preferred advertising models of recent times.
When you cooperate with social media influencers, these people can promote your products or services through their own profiles. For example, if you have an e-commerce site where you sell clothing products, the influencer you deal with will wear a t-shirt you sell and share a photo or video. By sharing, it gives information about your brand, website, products, and campaigns. Thanks to the link-sharing features provided by social media applications, the followers of the influencer can come directly to your site.
Building trust allows you to have a deep connection with the individual and at the same improve your product’s image as well. Trust in your product is also important, if you don’t trust your product to do what it’s supposed to do, it will show up in how you present it. In short, brand trust and awareness are critical to the success of your product or service.
Likewise, building trust with your influencer is also important to your company’s success. You can compare these commercials to television commercials starring popular artists. Fans of that singer also want to buy products recommended by a popular singer. In influencer marketing, social media users trust products recommended by people whose content they like and follow. For this reason, one of the types of ads with the highest conversion rate is influencer marketing ads.
Mobile marketing refers to ads that run only on mobile devices. In short, these ads were created and designed specifically for smart devices. One of the most popular mobile models for phones is SMS ads. SMS ads often contain informative text and a link. One of the most used mobile advertising models of recent times is in-app/in-game ads.
Most of the applications and games that are free to download have in-app advertisements. Companies that allow you to use the application they developed for free, earn money by publishing your ads. The users, on the other hand, receive in-app game rewards for watching ads as a form of compensation. As such, advertisement views increase meanwhile, they are not losing players but instead gaining more new players because of the incentives.
Remarketing is one of the most efficient ROI models that you can include as part of your digital marketing services. For example, imagine that a customer or prospect enters your e-commerce site and examines wristwatches. When this prospect, who left your site, enters another site, he sees an advertisement for the wristwatches he viewed before. It is a very useful model, especially when it comes to converting exits into real sales without buying.
Remarketing makes it easier for marketers to target their audience as the right message goes through the right people or consumers. Making the ads appear frequently in front of undecided customers reminds them to shop.
Digital Marketing Benefits
Using digital marketing services brings some advantages and disadvantages, however, there are always more advantages than disadvantages. If you use digital marketing for a different purpose than it was originally intended, this will result in unexpected outcomes which can be detrimental to your company. The advantages of digital advertisements:
- ease of use and self-publishing.
- ability to reach the right target audience.
- customizable for specific groups of people.
- access to information such as the number of views, people reach and click rates.
- ability to measure and analyze ad performance for detailed reports.
- It costs less than traditional methods and is useful for small businesses.
- affordable, one can do digital advertising even with a very low budget of 10 TL.
- long reach in a shorter timeframe.
- available 24/7.
You should familiarize yourself with advertising tools as well as digital advertising types so you would be able to know which one to use when making a plan. You need these advertising tools for digital marketing engagement measurement. There are also tools that can enable you to create accurate and effective advertising campaigns. The most important thing is to measure your ad performance. That is to say, if you don’t know how your ad is performing, you might make a mistake as a result. In short, this will cost your company not only time but can also increase your marketing expenses.
You can measure the statistics of your various ads using digital marketing services. Focus on using the advertisement types that provide you with an ROI. At the same time, you should also remove the ones that do not work, this will lower your marketing expense. If you want to publish effective ads in a practical way, you can benefit from using tools such as AutoPilot and AdPilot.
Socialays is an artificial intelligence-support social media tool that is also one of the leading software in the field of machine learning worldwide. It allows you to make sudden and logical returns to the comments made by your customers or followers on your social media account. Considering how important digital marketing services are, responding quickly to the comments under the posts will show that the business or brand is related to its followers. Below are some of its features:
- Sentiment Analysis
- Instant AI Reaction
- Real-Time Notification
- Fully Optimized Interface
- Powerful Search Engines
In short, Socialays is a great tool that you can choose to improve your relationships with your followers while doing social media marketing.