What Is Online Reputation Management and Why It Matters?

March 6, 2023
3 min

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Online Reputation Management (ORM) is the process of managing an online presence and creating a positive online presence. It includes monitoring online reviews, social media accounts, and websites to ensure that users have a good impression of the business or brand. ORM is important because it can help companies to maintain their online reputation, build customer trust and loyalty, increase their visibility online, and boost sales.

In this blog post, we will explore what Online Reputation Management is and why it matters for businesses today. We will also look at some best practices for developing an effective online reputation management plan, tools used in ORM, tips for dealing with negative online reviews, and more.

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Benefits of Having an Effective Online Reputation Management Strategy

Having an effective ORM strategy is essential for businesses looking to protect and improve their online presence. Moreover, an ORM plan can help businesses understand what customers think about them. Additionally, the right ORM strategy can build customer trust and loyalty, increase online visibility and reach potential customers.

Some of the key benefits of having an online reputation management plan include:

1. Building Credibility and Trust with Consumers – A good online reputation will help attract more customers who are confident that they should buy from your business because others have had a good experience with it before.

2. Increasing Visibility – Managing your online presence helps you be found when people search for the services or products you offer online.

3. Improving Customer Service – Keeping track of customer feedback online can help businesses identify areas where they need to improve their services and make changes accordingly.

4. Generating More Sales – A good online reputation can lead to increased sales while customers feel more confident buying from a business that has been positively reviewed online.

5. Protecting Your Business Reputation – An effective ORM plan can help prevent damage to your brand’s reputation caused by negative online reviews or bad press coverage.

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What Should You Include in Your Online Reputation Management Plan?

At first, an online reputation management plan should include a few key elements to ensure the best possible online presence. Here are some of the important components that should be included in your online reputation management plan:

1. Monitor online activity – Keep track of online conversations, reviews, and ratings related to your business. This can help you identify any negative comments or reviews quickly so they can be addressed promptly.

2. Respond professionally – Always respond politely and professionally if someone leaves a negative comment online. Even if you cannot resolve their problem, acknowledging it will show them that you take customer service seriously.

3. Encourage positive feedback – Promote customer reviews on social media platforms or review sites to boost online visibility and attract new customers.

4. Use online tools – Utilize online tools to help you manage online reviews and track online mentions of your business. This will give you a better understanding of what people are saying about your business online.

5. Have an online crisis plan – To prepare for any potential online crises, create an online crisis plan with steps to follow if something goes wrong online that could damage your reputation.

6. Update content regularly – Regularly update website content and social media accounts as outdated content can make your business look unprofessional or irrelevant.

With these tips, businesses can create an effective ORM plan that helps to protect their brands from negative comments.

Tools and Techniques Used in Online Reputation Management

Tools and techniques used in ORM can help businesses keep track of online conversations, reviews, and ratings of their brand. Some of the most commonly used online tools for online reputation management include monitoring and alert systems, analytics tools, content curation platforms, social media management tools, customer service tools, and search engine optimization (SEO) tools.socialays-features-gif

Socialays is a great example of an online tool that provides comprehensive online reputation management features. Socialays offers automated sentiment analysis to detect negative mentions of your business’s social media and alerts you so you can respond quickly. Its advanced reporting capabilities also allow you to monitor your online reputation in real time. You can use Socialays on competitor comparison analysis for insights into how your online reputation stacks up against other businesses. With Socialays, businesses can easily manage their online reputations and avoid any potential online crises on social media.


In conclusion, online reputation management is an essential part of any successful business strategy in today’s digital world. Businesses should invest in online tools to monitor online conversations, reviews, ratings related to their brand, and feedback. Additionally, businesses should have an online crisis plan ready in case something goes wrong online that could damage their reputation. Finally, with the right ORM strategy, businesses can maximize their online presence and protect their brands from potential crises.

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