Which Social Media Platform is the Right One?

June 2, 2022
8 min
Social Media

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Social media platforms are everywhere these days and one pops up every day. Connecting and communicating with other people around the world virtually has never been easier. With the development and imaginable reach of the technology, all social media platform and applications produced and released can be downloaded to a phone, tablet, and computing environment.

The only thing that separates a business owner from consumers is a screen. There are so many social media platforms to choose from and use. Establishing a specific brand and choosing the right social media platform for a specific target audience can be quite difficult and daunting. This article has written information to help you choose which social media platform is best for your business.

Introduction to Social Media

Social media is expressed as software, a programming-centered virtual society that facilitates the sharing of ideas, thoughts, and information through various platforms, virtual networks, and communities. Social media is internet-based and provides users with the fast electronic communication of content such as personal information, documents, videos, and photos. Users interact with social media via computer, tablet, or smartphone through web-based software or applications.

How Does It Work?

As social media covers many different types of websites and applications, the functions of these tools are also changing. However, most social media platforms start with users creating a profile, generally providing a name and an email address.

Once a profile is created, users can create and share content there. In addition to creating content for their profiles, social media users can also find other users whose content they want to follow or comment on. On social media platforms, which are very simple to use, users can follow other users, add them as friends or subscribe to various channels or pages.

Social media platforms generally use a “stream” system that allows users to navigate content. Social media platforms use algorithms based on a user’s profile data to determine the content that appears and the order in which it appears.

person catching likes and thumbs up in social media
What are the Benefits?

One of the most important and main benefits of Social media platforms is giving people the advantage of discovering what is happening in the world in real-time, connecting and staying in touch with others over long distances, and accessing endless amounts of information. Social media platforms have broadly made the world more accessible by helping many individuals find common ground with others online.

While social media platforms allow people to easily communicate and exchange ideas or content, these platforms also enable businesses to quickly promote their products and services to a wide audience. Social media also helps entrepreneurs and artists build an audience for their work.

Types of Social Media

There are many different social media platforms and variants, and many services can fit into more than one category. Types of social networks can be listed below:

Social networks

Social networks specialize in connecting with other users (usually users who share their tastes and interests) and exchanging thoughts, ideas and content. For example, Facebook and Twitter are examples of social networks. Although more professional than Facebook and Twitter, LinkedIn is also considered a social network.

Media Networks

Media networks are generally platforms that specialize in distributing content such as photos and videos. For example, Instagram and YouTube are among the media networks. A YouTube user uploads a video they created and other users can “like”, “dislike” or comment on the video. If they like the video enough, they can choose to “subscribe” to the creator user. New videos from that creator will then appear in their own feed.

Discussion Networks

Discussion networks like Reddit have been the ideal starting point for posts that can spark in-depth discussion among users. Users can leave detailed responses about the content in the comments section, and other users can respond directly to these comments. This allows conversations to grow and develop organically.

Review Networks

Review networks like Yelp and TripAdvisor also add social media aspects to products and services based on user reviews. Users can interact directly with reviewers, such as reviewed businesses.

social media elements

Business and Social Media

Social media platforms have become the most important part of marketing and sales for many businesses. The key to successful social media management is to carefully consider the care and respect you show in all your marketing efforts.

Social Media Marketing Reacts Quickly!

Social media platforms are short attention span media. Businesses must be able to grab users’ attention as users quickly scroll through dozens of posts at once. Fitting ad headlines and text into an attention-grabbing tweet can be more difficult but effective than a traditional newspaper ad.

Businesses Should Be Active on Social Media!

One of the biggest mistakes businesses make is to open accounts on every social media platform they think is relevant and then immobilize them. Accounts that open accounts and do not interact with customers or other users can be closed by social media users. You should always interact with your target audience, as at this point, you should respond effectively and quickly to DM messages or comments on your business profile.

At this point, you can benefit from various software and tools such as Socialays. With Socialays, you can analyze the comments from your posts and categorize them as positive, negative, or neutral. In this way, you can easily find out what kind of posts or shares your users like and shape your social media accordingly.

With these and many similar social media tools, you can promote your business to your target audience in the best way and stay in constant interaction. As a matter of fact, accounts on the world’s largest social media platform such as Instagram rank higher in terms of interaction rate.

social media logos
Focus on the Customer!

Another big mistake businesses make is that they use social media for themselves rather than for the customer. For example, businesses that use social media may find it great to post about a sale. In some ways that may be true, but if that’s the only reason they’re on social media, it won’t do any good. The purpose of the company is to provide content relevant to its customers.

If a company uses social media platforms, it should interact with its customers, engage them in a dialogue and ask for their opinions. For example, businesses should post pictures of their own products and ask customers which they like best, thus creating a dialogue with their customers. In this way, the products will be determined according to the tastes of the customers.

Images are the Key Factor for Business

Images are one of the main elements that play a huge role to improve business and reaching target audiences on social media for companies. So, it’s a pretty good idea for businesses to prepare their posts with images, which represent company identity. This will also increase the likelihood that one of the followers will share the post. While building a large network of followers is great, a better measure of social media success is how often followers share the business’s content.

What are the Business Applications of Social Media?

In the business world, social media platforms are used quite frequently to market products, promote brands, connect with customers and promote new business. As a communication and interaction platform, social media encourages feedback based on customer movements and makes it easy for customers to share their experiences with a business. Businesses can quickly respond to this positive or negative feedback, solve customer problems immediately, and gain customer trust.

Social media platforms are also frequently used for crowdsourcing. Among the purposes of using social media platforms is collecting information, goods, or services. Businesses use crowdsourcing to get ideas from employees, customers, and other users to improve products or develop future products or services.

Examples of applications that vary from business to business are as follows:

  • Social Media Analytics: Social media analytics is the practice of collecting and analyzing data from blogs or social media websites to help make business decisions. The most common use of analytics for social media platforms is customer sentiment analysis.
  • Social Media Marketing: Social media marketing increases a company’s brand visibility and customer reach. The goal here is to create engaging content that users will share with social media platforms. An important component of social media marketing is social media optimization. For example, search engine optimization is a pretty good strategy for attracting new visitors to a website. On social media platforms, various links and sharing buttons are added to the content and shared in the form of status updates, tweets, stories, or posts.
  • Social Customer Relationship Marketing: Social customer relationship marketing is a very powerful business tool. For example, a Facebook page also allows people who like a company’s brand to like the business’s page. This creates avenues of communication, marketing, and networking. Social media platforms also give users the option to follow conversations about a product or brand to get real-time market data and feedback.
  • Recruitment: Recruitment through social media has become an important part of employee recruitment strategies.
  • Corporate Social Network: Businesses also use corporate social networks to connect people who share similar interests or activities. These applications include internal intranets and collaboration tools such as Yammer, Slack, and Microsoft Teams that provide employees with access to information and communication capabilities. Social media platforms that are open to external customers allow organizations to stay close to customers and make it easy to conduct market research.

Tips for Choosing the Right Social Media Platform for Your Business

The important thing here is that after choosing the platform that the business wants to use, they should bring their chosen platforms to a good point before opening other social media platforms. If a business tries to open more than one social media platform at the same time, the chances of success are reduced. Here are some tips for choosing the right social media platform for your business:

1. Center Your Audience

Definitely, the most important factor when choosing a social media platform for the business is the target audience. The audience essentially constitutes the business’ potential customers. If the business audience is not active on the platform, it will not matter how popular the platform is. You should make sure that you choose your target audience correctly and the right channel to reach them.

For example, Facebook has more active users than any other platform. However, if the business’s audience is active on Snapchat, that’s where the business should be. Therefore, you should do a good audience analysis and put your audience at the center of your social media work. You should know well what types of content they like and react to and act accordingly.

2. Company Must Consider

All factors such as products, services, brand personality, and business type or businesses are very important in channel selection. A social media profile is one of the biggest representatives of a business in the virtual world. Therefore, studies and social media management strategies should be carried out in this context. Otherwise, you may not be able to promote the target audience correctly, and you may even give a bad image.

In the social media platform, which you can describe as the appearance of the brand identity in the virtual world, your shares, your interactions with your followers, the information you provide in the comments, the arguments you use in the posts, etc. All of these should be interrelated and in a holistic structure. That’s why you need to make sure you use the right tools and applications.

group of individuals on their phone
You can lead your business to success by using social media platforms correctly. However, it is not the audience number that is important, but its relevance to the work you do. There is a big difference between 10 customers interacting with an account with 10k followers and 10 customers interacting with an account with 1000 followers.

3. Align your Social Media Marketing Goals

The main reasons why businesses are on social media platforms are to reach the target audience, to market products and services, to achieve high sales, and to earn high incomes with low costs. In addition, businesses can only use social media to promote themselves and their brand image. If the business wants to share and engage its followers, there are different networks available depending on the content type. However, the most important customer support should first be the popular social media platforms such as Facebook, Instagram, and Twitter.

After determining the primary goal of the business, it is important to know what kind of content it will create. Most importantly, it should research the market. At this point, they can work with various agencies or media organizations. It is a costly but effective method for achieving your goal.

Another important way is to put forward target-oriented studies together with competitor analysis. You should analyze what kind of content your competitor businesses are making and how they reach their followers. It makes you like them the same as what they do but making more advanced versions of the content they make puts you ahead of them.

4. Businesses Must Use Different Platforms to Grow Even More and Understand Their Use!

Every social media platform has its own personality and ways of communication. For example, Twitter is great for conversations and trending topics. While LinkedIn is best for sharing professional expertise and company information. Snapchat is a decent platform for disappearing posts, while Instagram stories are pretty great for promotion.

Businesses need to take time to understand the platforms it wants to use and be aware of the communication protocols. This will help them choose the best platform and will also help avoid communication errors.

5. Consider Trends

In order for businesses to come to a better place, they need to be interested in social media platforms and allocate time. For this, they need to analyze the media platforms of their target audiences well and create posts accordingly. However, social media platforms pay great attention to certain sharing patterns. It is important to highlight social media profiles according to this activity, interaction, and order.

You should share trending content that has reached a certain audience at certain times every day. At the same time, you should follow the innovations and never give up on popular content. You should never ignore popular content such as “challenge content” on social media recently. You should produce similar content but remember that it should align with your company’s policy.

With the tips mentioned, you can easily grow your business and reach your target audience. In today’s digital media, it is possible to reach potential customers not only locally but also all over the world. As long as you use the right tools with the right expertise, it’s possible to have successful social media management.

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